This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Tweet Recently, Awareness released a new whitepaper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The whitepaper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.
Download this free whitepaper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and whitepapers for you to leverage in your planning and execution.
AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.
Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures. Similar Posts: Global Social Media Adoption In 2011 [WhitePaper]. But who is this social customer?
The whitepaper, entitled “ Using Twitter to Reassure Users During a Site Outage ,&# looks into the effects of a company informing people – or not – of an outage via Twitter, and the varying effectiveness of different approaches to doing so.
Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.
Is The WhitePaper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing whitepapers must come to a close because of the utter proliferation of whitepapers, and the poor content contained within so many of them.”.
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.
The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?
According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.
Content: Turn insight and tips shared into whitepapers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.
The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community. 10 Tips to Stomp Random Acts of Marketing (whitepaper). How to Build a Social Business Strategy & Plan (whitepaper). Supporting Resources: Audience Analysis Worksheet. SoundCloud.
Promote whitepapers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your whitepaper or other gated content download pages. Highlight your company’s community involvement. Here are 20 ideas.
Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.
Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their whitepapers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (whitepaper).
In the following, I will explain how the algorithm EdgeRank works, according to a whitepaper released by internet marketing research company comScore. However, each post a company publishes only reaches a small fraction of its total fan base via the news feed. What is “ EdgeRank”?
Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! 15 Tips to Zoom Your Brand (whitepaper).
Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. 8 Steps to Develop a Social Business Plan (whitepaper). How to Build a Social Business Strategy & Plan (whitepaper).
In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. How to Get Your Social Media Budget Approved (whitepaper). 10 Tips to Stomp Random Acts of Marketing (whitepaper). SWOT Analysis Worksheet. SoundCloud.
Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. 8 Steps to Develop a Social Business Plan (whitepaper).
Supporting Resources: Social Profit Factor Training System + Member Community. 10 Ways to Stomp Random Acts of Marketing (whitepaper). 8 Steps to Develop a Social Business Plan (whitepaper). THE Social Media Training Academy and Member Community for Business is Here! Audience Analysis Worksheet.
Michael Brenner analyzes a recent whitepaper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The New Rules Of Content Marketing. Now it’s your turn! How do you keep your business moving forward?
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?
As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Importance of being human in your communication, language and engagement with your community, customers and audience. You Are the Media!
They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. But other companies create whitepapers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper. Consider companies who are creating inforgraphics.
It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Digital Body Language: 105 Factors Impacting Your Brand (whitepaper). It's in our DNA to want to connect with other human beings who believe in the same things we do. SoundCloud.
You’ll want to download our whitepaper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections. Community First Insights are a particularly important piece of the Mindset in the Moment™ puzzle.
Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free whitepaper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.
Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. Digital Body Language: 105 Factors Impacting Your Brand (whitepaper). Welcome to the Participation Age. Brand Strategy in a Nutshell.
Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. a whitepaper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.
. • Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, whitepapers, video, presentations, infographics) that answers those questions.
WhitePapers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.
WhitePapers. This unique section is a one-stop resource for articles, whitepapers, case studies and more on creating and maintaining a secure environment. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial. Custom Resource Center. Solution Centers. Higher Ed Assns. Live from CT.
That means NO “free&# whitepapers on “how to make make your Twitter account reach 10,000 followers&#. Showcase Community Spirit. Make sure you readers understand how your nonprofit helps the community and how they can join you, whether it is through volunteering or a donation. Showcase People.
Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a whitepaper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.
The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh. We are in our 3rd year producing the Community Manager Report, an infographic and whitepaper we create each year based on a survey of community and social media managers. A great ebook on creating a social business by the awesome folks at SpreadFast.
Digital Body Language: 105 Factors Impacting Your Personal Brand (whitepaper). 15 Tips to Zoom Your Online Brand (whitepaper). Increase sales by generating more leads using social media to nurture relationships. Resources mentioned: . Personal Branding: Authenticity vs Transparency – Do You Know the Difference?
There’s an interesting whitepaper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.
It’s a little tricky to conceptualize, but our new whitepaper breaks it down for you. So how do our content and community management teams ‘get into’ this Mindset in the Moment™? COMMUNITY-FIRST INSIGHTS. COMMUNITY-FIRST INSIGHTS. We have a few tricks. This is the first piece to the Mindset in the Moment™ puzzle.
Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period. Hint: your audience must be hanging out on the chosen channels.
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”
In this whitepaper, I take a postcritical stance (Selber 2004). That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); I hope that this whitepaper has provided some starting points for that work.
There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. There are new pockets of peeps, partners, crowd sourced blog communities and potential real life friends popping up every day.
Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Supporting Resources: 15 Tips to Zoom Your Brand (whitepaper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (whitepaper).
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content