Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

Communities 141

Communities Content Jive Meme 141

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. How does one actually make their great content something people want to talk about and share with their friends?

Communities 170

Communities Marketing MySpace Yahoo 170

Mindjumpers

NOVEMBER 10, 2011

According to him, around 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry.

ROI 244

ROI Social Media Metrics Survey 244

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

Eventful 203

Eventful Hashtag Community building Tumblr 203

Pam Moore

JUNE 10, 2017

The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper). Supporting Resources: Audience Analysis Worksheet. SoundCloud.

Social Media 167

Social Media Marketing Small Business Influencer 167

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Highlight your company’s community involvement. Here are 20 ideas.

ROI 192

ROI Case Study Bazaarvoice Klout 192

Mindjumpers

JULY 4, 2012

Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper).

Training 166

Training Authentication Social Networking Resources 166

Mindjumpers

SEPTEMBER 6, 2011

In the following, I will explain how the algorithm EdgeRank works, according to a white paper released by internet marketing research company comScore. However, each post a company publishes only reaches a small fraction of its total fan base via the news feed. What is “ EdgeRank”?

Feedly 234

Feedly Feed News comScore 234

Pam Moore

JUNE 30, 2017

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's community. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! 15 Tips to Zoom Your Brand (white paper).

Brands 167

Brands Strategy Authentication Reputation 167

Pam Moore

APRIL 22, 2017

Influencer marketing is a powerful way for you to increase brand awareness, grow community, grow your own influence, increase engagement, and grow your business when done right. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

JULY 17, 2017

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. How to Get Your Social Media Budget Approved (white paper). 10 Tips to Stomp Random Acts of Marketing (white paper). SWOT Analysis Worksheet. SoundCloud.

Social Media 167

Social Media Marketing Training Analysis 167

Pam Moore

APRIL 24, 2017

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JULY 5, 2017

Supporting Resources: Social Profit Factor Training System + Member Community. 10 Ways to Stomp Random Acts of Marketing (white paper). 8 Steps to Develop a Social Business Plan (white paper). THE Social Media Training Academy and Member Community for Business is Here! Audience Analysis Worksheet.

Analytics 167

Analytics Google Metrics Training 167

Waxing UnLyrical

AUGUST 26, 2013

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The New Rules Of Content Marketing. Now it’s your turn! How do you keep your business moving forward?

Wikipedia 189

Wikipedia Consultant Flickr Compete 189

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. What do I share?

Authentication 167

Authentication Brands Training Communities 167

Pam Moore

MAY 14, 2017

As the social web gets louder and marketers get more savvy they are looking for ways to better connect with their audiences and communities in memorable, meaningful and rewarding ways. Importance of being human in your communication, language and engagement with your community, customers and audience. You Are the Media!

Brands 166

Brands Authentication Wikipedia Training 166

Akamai Marketing

AUGUST 9, 2011

They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. But other companies create white papers, they are trying to attract decision-makers who have the time and budgets to dig into info deeper. Consider companies who are creating inforgraphics.

Content 202

Content Creative Commons Types Social Media 202

Pam Moore

OCTOBER 9, 2017

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Digital Body Language: 105 Factors Impacting Your Brand (white paper). It's in our DNA to want to connect with other human beings who believe in the same things we do. SoundCloud.

Brands 166

Brands Small Business Communities Mobile 166

Ignite Social Media

AUGUST 17, 2017

You’ll want to download our white paper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections. Community First Insights are a particularly important piece of the Mindset in the Moment™ puzzle.

Communities 92

Communities Patterns Social Media Management Social Media 92

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Every day is a new deal.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

OCTOBER 18, 2017

Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Welcome to the Participation Age. Brand Strategy in a Nutshell.

Brands 167

Brands Content Template Templates 167

Webbiquity SMM

APRIL 11, 2012

Three others have unmanaged “community pages” which the companies don’t maintain and may not even be aware of. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Experiment.

Social Media 188

Social Media B2B Exercises Hubspot 188

Webbiquity SMM

JUNE 10, 2014

. • Make a list of the questions that your customers and prospects ask most frequently (talk to sales and customer service reps if necessary to generate this), then provide content in various formats (blog posts, white papers, video, presentations, infographics) that answers those questions.

Conference 207

Conference Social Media SEO Marketing 207

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JULY 28, 2008

White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial. Custom Resource Center. Solution Centers. Higher Ed Assns. Live from CT.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Idaconcpts

NOVEMBER 10, 2010

That means NO “free&# white papers on “how to make make your Twitter account reach 10,000 followers&#. Showcase Community Spirit. Make sure you readers understand how your nonprofit helps the community and how they can join you, whether it is through volunteering or a donation. Showcase People.

Newsletter 137

Newsletter Tips Technorati StumbleUpon 137

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Josh S Peters

FEBRUARY 1, 2013

The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh. We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. A great ebook on creating a social business by the awesome folks at SpreadFast.

Mobile 156

Mobile SEO eBook Hosting 156

Pam Moore

AUGUST 7, 2017

Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper). Increase sales by generating more leads using social media to nurture relationships. Resources mentioned: . Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Brands 162

Brands How To Training Authentication 162

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

Eventful 154

Eventful Training Survey Communities 154

Ignite Social Media

AUGUST 3, 2017

It’s a little tricky to conceptualize, but our new white paper breaks it down for you. So how do our content and community management teams ‘get into’ this Mindset in the Moment™? COMMUNITY-FIRST INSIGHTS. COMMUNITY-FIRST INSIGHTS. We have a few tricks. This is the first piece to the Mindset in the Moment™ puzzle.

Social Media Management 101

Social Media Management Social Media Communities Content 101

Pam Moore

JANUARY 4, 2017

Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period. Hint: your audience must be hanging out on the chosen channels.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

Influencer 167

Influencer Brands How To Marketing 167

Buzz Marketing for Technology

JUNE 27, 2008

In this white paper, I take a postcritical stance (Selber 2004). That might involve learning popular time management techniques (Allen 2003) or participating in online communities that face similar problems (Spinuzzi 2003, Ch.6); I hope that this white paper has provided some starting points for that work.

Research 190

Research API Collaboration Project 190

Pam Moore

MARCH 16, 2018

There could be many different reasons why your communities are reluctant to engage with you. Just as you need to establish trust with your community, expect the same of those you bring into your inner circle. There are new pockets of peeps, partners, crowd sourced blog communities and potential real life friends popping up every day.

Brands 167

Brands Tips Engagement Communities 167

Pam Moore

JANUARY 26, 2016

Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It’s community. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Brands 113

Brands Strategy Reputation Marketing 113