Community building Loyalty UGC 
Oktopost
AUGUST 21, 2024
Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. What is User-Generated Content?
Waxing UnLyrical
JUNE 4, 2014
Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact. Expect the future to bring more of this kind of involvement. Gamification.
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Oktopost
NOVEMBER 22, 2023
Community building Online communities are a powerful way to build sustainable brand loyalty and trust, so it’s worth looking into this trend if you aren’t leveraging it already. Facebook is a solid social media platform to focus your community-building efforts.
Ignite Social Media
AUGUST 8, 2016
A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. Kill ‘em with Content.
Pixlee
MARCH 28, 2022
As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. You need to make shoppers want to be a part of your booming community. Channel-Agnostic Marketing. On-Site Displays.
Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty.
Social Media Strategies Summit
SEPTEMBER 26, 2023
According to data from Nosto, 60% of people find UGC the most authentic content format. So, if you’re trying to connect with your followers and nurture loyalty, you need to include UGC in your social media marketing strategy. It’s a great way for the brand to connect with its customers. Source: instagram.com 6.
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