Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

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Sentiment Analysis Social Media How To 108

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

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How To Sentiment Template Templates 93

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth.

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Strategy Sentiment Patterns Marketing 96

Buzz Marketing for Technology

AUGUST 3, 2011

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

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Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

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Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

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Analytics Sentiment Analysis Patterns 106

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). How to Measure ROI in Social Media. How to Calculate Social Media (Formula). ” and “how can we prove that these posts are making an impact?” Conversion is easy enough.

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Sprout Social

FEBRUARY 8, 2024

In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. What is competitor mapping?

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Comparison Analysis How To Sentiment 102

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Sprout Social

MAY 7, 2024

In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use. To see all the conversations about their business on TikTok, many brands use social media monitoring tools. It enables users to get an analysis of social conversations and mentions.

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Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. How to use social listening to improve your marketing messaging. Customers change.

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Sprout Social

NOVEMBER 30, 2023

How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

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Analysis Sentiment Marketing How To 96

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. At its core, lead nurturing is rooted in data.

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Keyhole.co

NOVEMBER 7, 2023

This list will show you how to unlock your tweets’ full potential. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. Then, dig in further.

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Examples Social Media Sentiment Influencer 113

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. It’s simple.

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Social Media How To Metrics Sentiment 59

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

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Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Her YouTube channel and newsletter provide tips on how to use the tool.

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Social Media Sentiment Loyalty Microsoft 101

Keyhole.co

MAY 9, 2024

Analyze both your competitors and broader trends to spot popular hashtags, evolving conversations, and new opportunities to participate. Engagement, on the other hand, is the most telling metric – it indicates whether the hashtag is attracting conversation and genuine interest in content related to that topic.

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Hashtag LinkedIn How To Analytics 52

Dave Fleet

SEPTEMBER 29, 2010

Tweet The maturation of the conversation about social media-driven PR continues. Conversion. Conversions are key within that bracket. What you define as a conversion may vary depending on context, but in general the term will focus you in on sales, memberships, opt-in contacts (leads) and the like. Influencers.

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Sprout Social

MAY 18, 2020

But even as COVID-19 continues to ravage countries all over the world, how people are talking about the crisis is changing. People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. — Christopher Tackett (@cjtackett) May 1, 2020.

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Conversation Retail Sentiment Education 99

Keyhole.co

JANUARY 15, 2024

In an age where a small mishap can make the internet rounds in a matter of minutes, learning how to manage any crises that affect your business should be a top priority. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Reputation Tools Brands How To 123

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

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Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

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Keyhole.co

MAY 3, 2023

Because if you can get into the mind of the customer, you can figure out how best to connect with them. So what better way than to invite them in on a conversation? Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Know how impressions are calculated from here.

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Hashtag Social Media Sentiment How To 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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Reputation System Brands Knowledge Base 97

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Sprout Social

OCTOBER 31, 2023

Read on to understand the mechanics of AI writing prompts and how to craft them for the best results. ” Interactive These prompts create interactive conversations and can be used in multiple ways. The technology helps the tool interpret queries, written in a conversational style, to generate relevant answers.

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Tools How To Sentiment Data 92

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 123

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? But having analytics that dive deeper into conversions will show you which content really hits home.

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Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

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Eventful Social Media How To Sports 106

Sprout Social

MARCH 15, 2021

Understanding how Twitter trending topics work can give you deeper insight into what your audience is paying attention to, and help you shape your brand’s Twitter strategy. Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns.

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Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

Online reputation monitoring is how brands oversee and analyze their digital reputation. This feedback can identify customer sentiment (positive or negative), trends and more. Planning ensures that you don’t miss crucial conversations among your target audience. How do people feel about you versus your competitors?

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Reputation Sentiment Analysis Notification 90

Sprout Social

JANUARY 19, 2021

Understanding brand health on social helps you understand: How consumers feel about your brand. Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations.

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