Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Do you know how to generate high-converting traffic from Twitter? Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Social Media Management 100

Social Media Management Organization Products Social Media 100

agora pulse

JANUARY 6, 2021

How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. With so many different social media platforms to manage and such a long to-do list to tackle, it’s tough to know where to start and how to plan your day effectively.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Social Media Strategies Summit

MARCH 6, 2024

Log in to your ad account, create a new saved audience, and add age, location, and interest-related filters to build the most accurate picture of the people you’re targeting on social media. Speak To Your Existing Customers We’ve looked at various ways to use data (and your intuition) to hone in on your social media target audience.

Social Media 213

Social Media How To Survey Analytics 213

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. And it’s a conversation that’s begun to go mainstream. The purview of the social media manager is expanding.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Later

MARCH 22, 2021

For social media managers, staying on top of the latest trends and best practices is an important part of the job. social media courses that will help level-up your skills and boost that online portfolio. . 7 Social Media Courses for Marketers. 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. As a social media manager, you should get to know your niche’s main thought leaders and influencers.

HootSuite 91

HootSuite Sentiment How To Hashtag 91

Buffer Social

JULY 18, 2023

In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them. ” How to get over fluff content? She shares how an engaged community leads to business growth.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Convince & Convert

MAY 28, 2024

Building an authentic and engaging social media community is the same. Social media managers know that community management gives marketers an inside look under the hood of what your audience thinks of your brand. Genuine connections can get lost in the shuffle of new innovations.

Communities 133

Communities Social Media How To Metrics 133

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Expectation.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Socialmedia.biz

APRIL 29, 2019

Social media marketing skills are critically important today. It is through social media channels that people gain their perception of a brand and social media managers have a lot to do with forming it. As a social media manager, good communication skills are most important.

Social Media Management 125

Social Media Management Skills Social Media Curation 125

Sprout Social

MARCH 26, 2020

It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. . How social platforms are combating burnout.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. The future CMO/CCOs.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Social Media Strategies Summit

DECEMBER 7, 2023

Here’s how to do it: Leverage Social Listening Social listening tools help you understand what people say about your institution — even if you’re not tagged in the conversation. Sharing content around those recurring talking points is one of the most effective ways to build a more curated social media presence.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Sprout Social

JUNE 18, 2019

As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. What are the major differences.

Social Media Management 111

Social Media Management Communities Social Media Skills 111

Social Media Strategies Summit

APRIL 21, 2023

But tapping into buzzworthy conversions isn’t a silver bullet for social media success. With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong).

Conversation 130

Conversation Brands Authentication Trends 130

agora pulse

DECEMBER 16, 2019

Have a clear idea of how to measure this outcome. Based on their demographics, which social media platforms are they using? Which social media platforms do you know how to use effectively? Every year, Pew Research does a review of the demographics of who uses social media. Where are they ?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Buffer Social

MARCH 19, 2020

In times like these, people look to each other, and to their communities to figure out how to respond. Sometimes, it’s best to just start a conversation. And as many around the globe isolate, social media might become an even more important channel for communication and a sense of community. And we’re all in it together.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

APRIL 10, 2019

With social lead capture your social media tool can track conversions from the prospects initial ‘click’. Then, when the prospect eventually fills out a contact form through your marketing automation platform, that lead can be marked as a social media lead.

Conversation 99

Conversation Social Media ROI B2B 99

agora pulse

MAY 24, 2017

With more than a million advertisers currently competing for users’ attention on Instagram, it’s no surprise that some businesses are struggling to get Instagram Ads conversions. Competition aside, Instagram Ads is an incredible platform that yields relatively high numbers of engagement and conversion, including website conversions.

Conversation 129

Conversation Instagram How To Adwords 129

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Customer service. Design sensibility.

Team 134

Team Social Media Social Media Management How To 134

agora pulse

SEPTEMBER 24, 2020

Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? However, in practice , you need to go that extra step to get the best possible return on your investment and generate as many leads and conversions as possible. Get started on saving time and energy on your own social media management!

Conversation 127

Conversation Tips Facebook Advertising 127

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 123

Marketing How To Sample Samples 123

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. Together, these efforts prove your social media return on investment (ROI) and show the impact on business growth.

Analytics 134

Analytics Report Social Media Google 134

Oktopost

APRIL 25, 2022

Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. The importance of using data to guide every social activity. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Data 118

Data Strategy How To Social Media Management 118

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. More likely, they don’t know what it is or don’t really understand how content marketing works. If you need content ideas for the most popular social channels, download this free social media content calendar.).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

MAY 9, 2022

Melissa Francois , Content, Comms & Social Lead at PlayPlay , gets candid about what she’s learned from managing social at some of the largest global brands. She wraps up the show, reminding us that everything you do on social needs to tie back to value – down to each holiday. Meet Melissa.

Strategy 94

Strategy How To Social Media Management Apple 94

Social Media Strategies Summit

JANUARY 23, 2023

Any content we create, any conversations we have, if they don’t fit within this purpose and this manifesto, then we don’t do it,” he says. And they also learn how to answer questions promptly. Because truthfully, social media needs responses fast.” That means defining a clear purpose for your team.

Transportation 194

Transportation How To Posterous Team 194

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

FEBRUARY 8, 2024

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

How To 98

How To FAQ Issues Software 98

Ignite Social Media

MAY 26, 2023

AI writing isn't that complicated — or at least if you know how to talk AI. So how do you talk to an AI? Learn how to talk to the AI The best tip is to think about how an AI would interpret your words and provide clear, unambiguous instructions that the algorithm can understand. Simple and conversational.

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? What do we mean when we say social media viral video? at least once.

Video 122

Video Social Media How To Trends 122