Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. CPL CPA CPC ROAS. purchases, scheduled events) divided by ad spend.
173 
Let's personalize your content