Social Media Strategies Summit

OCTOBER 3, 2019

TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. 1 GUESS Launches First-Ever Fashion Takeover on TikTok.

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Sprout Social

FEBRUARY 23, 2022

Maternity fashion brand Monica and Andy have product collections for new mothers, expectant mothers, baby clothes and developmental toys. Another added bonus of curating user-generated content is that you can feature your Instagram shopping items on your page. Featuring people (think: influencers and UGC) whenever possible.

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Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

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Hootsuite

JUNE 7, 2022

To boost product sales, consider using these Instagram features: Instagram Collections – Curate collections that show new arrivals, trends, gifts, and promotions. User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag.

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Pixlee

JULY 3, 2019

For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. Once identified, these guests were given a pair of $90 Under Armour shoes to look more stylish and fashion-forward. In today’s market, customers want to be heard.

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Sprout Social

OCTOBER 3, 2024

As you share more holiday-related content and offers, user-generated content (UGC), comments and questions also flood in. Content curation Curating relevant, high-quality content for your audience is time-consuming and requires sifting through countless articles, posts and media.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed. . And what’s better than a single piece of UGC?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Sprout Social

JUNE 23, 2021

Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories. Whether it’s a nasty email or a good old old-fashioned roasting on Twitter, you can’t keep 100% of your customers happy. We’ve curated 13 helpful articles on how to best declutter your space.

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Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Curate a comprehensive oversight security team to develop protocols and procedures. UGC can vary widely and be monetized, so include rules about ownership of virtual digital goods, avatar skins, NFTs, etc.

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Buffer Social

DECEMBER 10, 2024

January 2025 🗓️ Monthly themes and events National Mentoring Month National Slavery and Human Trafficking Prevention Month Paris Fashion Week (January 20–25) Dry January What began as a UK public health campaign in 2013 has since become a worldwide movement.

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Later

NOVEMBER 13, 2019

For example, fashion blogger favorite, VSCO’s A6 is the perfect Instagram filter to help you create a minimalist “no edit” aesthetic. . Instagram Aesthetic Trends #3: A Curated UGC Feed . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. . View this post on Instagram.

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Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.

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Pixlee

JULY 7, 2020

Michaels has created a new use case for UGC and is utilizing these “Difference Makers” to inspire even more customers to get involved and support their local communities. The Gap needs the younger customer who cares about streetwear and who loves fashion. One brand that has excelled with community-driven marketing is Revel Nail.

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Later

MARCH 13, 2019

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

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Hootsuite

JUNE 20, 2022

Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. Find user-generated content (UGC). Use Facebook Collections to curate and organize your brand’s products. Research your competitors.

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Later

JANUARY 30, 2019

Social influencers act as spokespersons for an industry or sector on Instagram, for example fashion, travel, business, tech. For example, if you’re a business that targets small business owners in the fashion industry, you may have multiple hashtags that you use on different topics. . Collect User-Generated Content (UGC).

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Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

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Later

MAY 6, 2020

Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. NARS Cosmetics has begun reposting UGC TikTok content that features its products — and it seriously works for their feed.

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Buffer Social

OCTOBER 31, 2024

Soap maker Skunk has curated a beautiful feed of both polished product shots and more spontaneous snaps of their wares in surprising locations, like the one below. User-generated content (UGC) For brands, show off how much your customers love your work when they tag you in their content — aka UGC.

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Pixlee

JANUARY 10, 2022

The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted. This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media.

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Pixlee

NOVEMBER 21, 2017

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand.

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Later

AUGUST 14, 2020

Following stock photographers on Instagram is a great way to stay up to date on all their latest work, and can even provide valuable curation inspiration. Fashion and portrait photographer Leire Cavia ( @leire.cavia ) specializes in playful and bright concepts, often paired with modern architecture, that will make your feed pop!

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Keyhole.co

MARCH 7, 2023

Embed Instagram feed on the website Use social media aggregator platforms to add an Instagram feed embed on the website by seamlessly collecting, curating, and customizing your Instagram widget without any coding requirements. Brands like GoPro extensively use UGC to promote their product.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Stuart Weitzman.

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Later

JULY 25, 2019

For example, beauty brand @TrinnyLondon shares a “Fashion Friday” post each week — highlighting what the team is wearing. IT’S FASHION FRIDAY and we’ve gone nude and the entire team is rocking the 'your lips but better' look. Lots of eco fashion, beauty and lifestyle goodies. View this post on Instagram.

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Ignite Social Media

APRIL 24, 2017

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly?

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Later

MAY 8, 2019

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Instagram For Fashion: Why is it So Successful for Brands? Table of Contents.

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Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? Curate a Pinterest Board. Given that 27 million Pinterest users pinned Halloween content last year, creating a Halloween Pinterest board is one of the easiest ways to help fans find and curate your content. Utilize UGC. The best part?

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Sprout Social

JULY 15, 2020

Curate a space that’s representative of your brand, prominently feature your products or service and try playing with some at-home themes that resonate like workstations, pet love, planners and organization and of course, caffeine. It probably comes as no surprise that photos are the number one content type consumers want to engage with.

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Later

FEBRUARY 19, 2020

You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more! . For example, if you’re a business that targets small business owners in the fashion industry, you may have multiple hashtags that you use on different topics.

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Hootsuite

APRIL 20, 2020

Reward your audience for spreading the word with UGC. Curate the best and, where possible, incorporate content into your brand’s visual identity. Build quality relationships the old-fashioned way. What do we mean by old-fashioned? turn a series of photos into a slideshow video or carousel. Mostly, don’t take shortcuts.

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Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Definitely go check them out for inspiration.

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Later

DECEMBER 13, 2019

And when it comes to curating their feed from the ~400k posts tagged with the branded hashtag, Hayley stresses that it goes beyond the photo quality. . Take, for example, Kit Kat ’s collaboration with fashion brand, The Daily Edited. . TDE x KITKAT Chocolatory ultimate fashion collaboration. View this post on Instagram.

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Later

NOVEMBER 11, 2018

Earlier this year, Instagram launched topic channels in the Explore page that allows you to browse content based on your specific interests, like Sport, Fashion, Travel, Music, and more. You’ve probably been working hard at creating an Instagram aesthetic that reflects your brand style and looks curated and cohesive across all your posts.

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Buffer Social

OCTOBER 4, 2016

On their blog, Instagram explains : People come to Instagram to follow their passions, from travel and fashion to cars and entertainment. User generated content (UGC) refers to any form of content created by contributors (who tend to be community members). UGC can come in many forms such as pictures, videos, and tweets.

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Later

FEBRUARY 13, 2019

Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. Instagram Inspo #8: Outdoor Voices’ Inspiring UGC and Brand Voice. TIP: Just remember to always following the rules when reposting UGC.

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