When to Use Manual Bidding
Jon Loomer
MARCH 3, 2024
The Highest Volume Bid Strategy is the default. You’re using that strategy without realizing it. The algorithm will try to get you the most optimized actions within your budget. But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap. Should you be using them? Or are there specific times when you should?
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