Meta Announces Big Changes to Website Conversion Campaigns
Jon Loomer
MAY 16, 2023
We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Now it’s official. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 and later devices. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 changes and Aggregated Measurement are going away
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