Engaged-View Placements Clarified
Jon Loomer
FEBRUARY 3, 2024
Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. At the time, Meta said that it only applied to skippable videos, but they didn’t provide further clarification.
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