When to Switch to Original Audiences
Jon Loomer
MARCH 2, 2024
Advantage+ Audience is the default for any objective, but you do have the option to switch back to original audience options. There are times when the way Advantage+ Audience works may not be ideal. That said, don’t overthink this. Some advertisers resist Advantage+ Audience, and that’s usually a mistake. If you’re optimizing for purchases, you shouldn’t switch back.
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