Beneficiary and Payer Requirements for Meta Ads in the European Union
Jon Loomer
JUNE 14, 2023
If you target any country or territory within the European Union, you are now required to provide beneficiary and payer information. Let’s clarify what this means… The Regulatory Requirement The EU Digital Services Act (DSA) requires Meta to provide information on the beneficiary and payer of ads that target anyone living within the European Union.
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