Advantage+ Shopping Conversion Events
Jon Loomer
FEBRUARY 4, 2024
We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Defaults were locked in. Since then, Meta has opened it up a bit. Here are some examples… 1. Originally, you could only optimize to maximize the number of conversions. Then value optimization was added. 2.
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