Dave Fleet
MARCH 17, 2013
Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like. In it, he talks about the importance of remembering that you have a choice, and that a negative impulse ‘in the moment’ can lead you away from the path you want to be on. I wholeheartedly agree with Chris’ sentiment.
Sherrilynne Starkie
MARCH 2, 2013
The Academy Awards 2013 have come and gone. And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. Millions of people were glued to their screens watching the evening unfold while they tweeted and Facebooked their reactions in real-time.
Waxing UnLyrical
MARCH 26, 2013
For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.
SocMed Sean
MARCH 23, 2013
It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. Some readers have asked for permission to use them in blog posts, presentations and even books and the answer is “Yes” as long as you keep the attribution and the URL to my blog.
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Mindjumpers
MARCH 1, 2013
Since Twitter launched Vine , brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Twitter’s acquisition of Vine shows that they are ready to add visual storytelling into their platform.
Firebelly
MARCH 7, 2013
Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
MARCH 28, 2013
March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. 5 Views. Filter. No items tagged in this list. Edit items to tag. crowd rank. curated. alpha. newest. queue. Official Blog: Google Keep-Save what's on your mind. Every day we all see, hear or think of things we need to remember.
Waxing UnLyrical
MARCH 15, 2013
When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.
SocMed Sean
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business.
Mindjumpers
MARCH 27, 2013
'Attention is the new oil. The average reach of pages’ content in users News Feed is 8 %. People’s News Feeds are more cluttered with noise than ever before – leaving brands in a competition for attention. The hunt for impressions have led to a wave of branded content without any actual value – neither for the brand nor the users. I’ve seen photos of cute animals doing funny things and posts encouraging me to “Like” if I’m looking forward to the upcoming weekend, from b
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Firebelly
MARCH 12, 2013
Hard work does pay off because Firebelly has been nominated and selected as a Mira Awards finalist for Marketing Technology Excellence and Innovation. I’m thrilled! I don’t typically use exclamations in blog posts. We’re usually editorial in our blog, but good times call for celebration – and that includes you – our community.
yMarketingMatters
MARCH 19, 2013
This is “Part 1? of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. “Part 2? will published soon. Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for the social media.
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Evraire must rue the day he thought that properly researching something as important as the name of a new professional sports franchise could be skipped in an attempt to avoid complexity in marketing.
Waxing UnLyrical
MARCH 18, 2013
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.
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SocMed Sean
MARCH 22, 2013
Social Media Funny Friday for today. A reminder that it’s a bit on the creepy side when you “Like” or “Favorite” your own status updates on social media channels like Facebook, Twitter and Instagram. Agree? Disagree? Would love to hear your thoughts! Cheers! –Sean.
Mindjumpers
MARCH 7, 2013
“Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? In the last two years, we have been working closely with some global brands and industry experts to create our framework in order to incorporate “think as a media”.
Direct Marketing Observations
MARCH 21, 2013
Check out this image. . Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home. Now, let’s fast forward to an article that Jay Baer wrote in which he states that online influencer outreach is overrated: I’m not suggesting that influencer outreach is useless or should be a
Buzz Marketing for Technology
MARCH 20, 2013
Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. And when applying some personalization to the mix, can also help keep your green friends very, very loyal.
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Firebelly
MARCH 29, 2013
We’re living in a culture where instant is becoming the norm. We answer the questions during conversation by looking it up instantly on a mobile device. We check all our social networks multiple times a day. Tomorrow is no longer fast enough for many of us. Get me an answer ASAP really means now. I was reading Chris Brogan’s email on Sunday and he talked about how we’ve become addicted to being in a state of frenzy and chaos, how we feel compelled to keep up all the time, and w
Waxing UnLyrical
MARCH 22, 2013
Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.
Webbiquity SMM
MARCH 6, 2013
Guest post by Megan Totka. Has social media ruined public relations? Can the images of business and public figures still be saved by a crisis management team? In a crisis situation, how long until people expect an answer? Can PR keep up in this online social world? These are all questions I’ll try to tackle here. The notion that social media can have a larger impact than public relations is fairly new.
Mindjumpers
MARCH 25, 2013
'Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page. Are you ever unsure about what to post on your Facebook page? Drop-dead design.
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Josh S Peters
MARCH 4, 2013
A round up of some of the best search and social posts from last week. Enjoy! Finally! Your Full Instagram Feed Hits the Web. Ever wanted to browse your full Instagram feed — that is, the latest stuff in real time from everyone you’re following on the photo service — without having to reach for your smartphone? Ever wished it was all just available at Instagram.com?
Atom Thought
MARCH 24, 2013
If I ask you to rent out your car when you are not using, and make additional money ; perhaps the answer would be ‘no’, at best you would skeptically ask “do these concepts work”? Getaround.com, a car sharing company in San Francisco, has signed up 10,000 vehicles in less than 2 years! This is.
Firebelly
MARCH 22, 2013
Facebook has lifted many of the restrictions regarding cover photos. Cover photos can now include calls to action, price and purchase information, contact information and Facebook references (such as “Like”). The arbitrary 20% text rule is still in effect – cover images cannot be made up of more that 20% text. Some people have found this rule confusing, but now there’s an easy tool to see if your cover photo violates this rule.
Waxing UnLyrical
MARCH 1, 2013
For a lot of us, the signature holiday in March is St. Patrick’s Day (are you getting ready to wear your green?). However, March is an important month for women all over the world for quite a different reason: it’s Women’s History Month. Women’s History Month aims to celebrate empowered women around the world and recognize their contributions to society.
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Akamai Marketing
MARCH 22, 2013
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Mindjumpers
MARCH 21, 2013
'There are many different strategies for brands to create organic reach. One proven way that generates brand endorsements is word-of-mouth recommendations. This can be a challenge for a brand that wants to connect with thousands of people at one time. Because people mostly trust people they know and are inspired by. To get in this position, brands can target their communication to social influencers, who will speak in favor of their brand.
Direct Marketing Observations
MARCH 12, 2013
Are we becoming a nation or a society that is devaluing certain aspects of online privacy? As more and more of our lives become intertwined with online networks we become desensitized as to what is private and what is not. Take for example the liberties or assumptions that Live-Hive would like with your personal information. CtoCloud Application is requesting permission to: Manage your contacts.
Josh S Peters
MARCH 8, 2013
About this Author: when Mary isn’t busy reviewing promotional fulfillment in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront! 1. Open a PPC Campaign . This is a basic step that pretty much every internet marketer knows about.
Firebelly
MARCH 14, 2013
Firebelly is a fast-paced working environment – sometimes we forget to stop for a minute and take a breath. That being said, one of my favorite parts about working here is taking a breath to meet with clients in person, whether it is for coffee, food or drinks. This M.F.K. Fisher quote fits perfectly with my working relationships, “First we eat, then we do everything else.” Everyday we are bombarded with work emails and conference calls.
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