Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job. They are strategic advisors. Companies often call a consultant in because social media is not working.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Jon Loomer

FEBRUARY 9, 2018

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions.

Organization 251

Organization Facebook Metrics Report 251

Webbiquity SMM

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Devumi

FEBRUARY 20, 2018

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.

Social Media 180

Social Media Content Engagement Video 180

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Social Media

SocMed Sean

FEBRUARY 2, 2018

Being the big fan of coffee that I am, I was creating a post on “National Coffee Day” a while back and I was wondering how I would go about adding a coffee cup icon to my post. Facebook has added Stickers and Feelings, that can be added to posts, but I didn’t really like anything they had. I wanted something more like an emoji…you know…a coffee cup.

Facebook 199

Facebook Resources List Examples 199

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update , in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

Facebook 168

Facebook Feed Feedly Groups 168

The Social Media Hat

FEBRUARY 6, 2018

60% of Instagram users discover new products through the platform and 75% of users take action because they were inspired by a post. Instagram Shopping makes it easy to sell more products faster.

Instagram 167

Instagram Products Platform 167

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

Social Media 178

Social Media Marketing Hubspot Trends 178

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar

Feed 167

Feed Feedly Metrics News 167

Meltwater

FEBRUARY 1, 2018

Public relations is enjoying a bit of a resurgence these days as a method of raising a brand’s visibility.75 percent of marketers say they plan to increase PR spending over… Read More >>>.

Brands 167

Brands Marketing 167

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Social Media

Jon Loomer

FEBRUARY 27, 2018

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Let’s take a closer look at what Marketplace is and how to utilize this placement… [NOTE: This placement is not currently available to everyone. There is no word on when is will be rolled out globally.]. About Marketplace. Facebook first announced Marketplace in October of 2016.

Facebook 167

Facebook Feed Feedly Advertising 167

Sherrilynne Starkie

FEBRUARY 20, 2018

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone. Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing.

Consultant 220

Consultant Social Media Marketing Skills 220

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. Stay Calm. Don't Panic. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message is always slightly cryptic and one has to read between the lines.

Feed 145

Feed Feedly News Facebook 145

The Social Media Hat

FEBRUARY 1, 2018

From Snapchat to Instagram, being able to create brand Stories is now everywhere. But are they a good idea? Who might be paying attention enough to benefit? Let's find out.

Brands 165

Brands Social Media Instagram 165

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Social Media

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

Feed 164

Feed Feedly News Tips 164

Meltwater

FEBRUARY 16, 2018

It seems like we blink and suddenly it's March, which brings springtime and daylight savings (yay for longer days and sunshine!) along with March Madness and the illustrious Academy Awards.… Read More >>>.

Eventful 167

Eventful 167

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” You’ll find these labels within tooltips that provide more information.

Metrics 162

Metrics Facebook Sample Samples 162

Sherrilynne Starkie

FEBRUARY 1, 2018

REPORT. Sherrilynne Starkie. Owner. 5. items . 1. followers . 0. votes . 0. views. Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Find out more here. Follow List. Embed List. 1. WhatsApp launches app for business. Feb 01, 2018.

API 207

API HootSuite Statistics Instagram 207

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Social Media

Jenn's Trends

FEBRUARY 1, 2018

Inevitably, people often ask me a number of questions about Instagram strategies. One of the most common topics is hashtags (we’ll talk about that in a sec) and one of the other most common questions I get is how to grow your Instagram followers. While I’ve answered this question in many different ways and in […]. The post 3 Fool Proof Ways to Grow Your Instagram Followers appeared first on Jenn's Trends.

Instagram 150

Instagram Hashtag Trends Questions 150

The Social Media Hat

FEBRUARY 14, 2018

Want to publish or schedule Instagram posts from your desktop computer, without having to go through an annoying mobile phone notification? Here's how.

Publishing 167

Publishing Instagram Notification How To 167

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” I call it participation marketing, and the reason is clear.

Strategy 148

Strategy Social Media Marketing Consultant 148

Meltwater

FEBRUARY 18, 2018

Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. 2. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

Social Media 151

Social Media Campaign 151

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Social Media

agora pulse

FEBRUARY 5, 2018

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At least not for free.). And perhaps part of that is true.

Facebook 136

Facebook News Feed Feedly 136

Sherrilynne Starkie

FEBRUARY 22, 2018

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture.

HootSuite 191

HootSuite Training Compete Skills 191

Jenn's Trends

FEBRUARY 14, 2018

In our modern online world, anyone, any brand, any thing can go viral for any reason. It could be a brand new account or someone who has been active on social media for years. Then, boom! Overnight, they’re a global phenomenon. Some brands would kill for this type of social media fame. Some people have […]. The post Tips to Deal with New Found Social Media Fame appeared first on Jenn's Trends.

Social Media 148

Social Media Tips Trends Activities 148

The Social Media Hat

FEBRUARY 5, 2018

In addition to providing much-needed impact and pleasing email designs, the minimalistic approach to emails also increases effectiveness.

Campaign 155

Campaign 155

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Social Media

Ignite Social Media

FEBRUARY 9, 2018

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and how horrible I was at it. As time went on and I got older, trivia became more popular and showed up everywhere from bar hosted events to apps you could play with your friends.

Engagement 134

Engagement How To Skills Questions 134

Meltwater

FEBRUARY 11, 2018

Public relations pros know how tough it can be out there in the media pitching trenches. Just check Twitter any day of the week. You’ll see PR folks lamenting the… Read More >>>.

Twitter 149

Twitter 149

agora pulse

FEBRUARY 20, 2018

Would you like to get your content seen on Facebook by people who are more likely to engage, take action, and convert? If so, you should be re-targeting warm audiences with your ads. You can achieve this by creating and using Facebook Custom Audiences. Getting started can be a little overwhelming because Facebook provides so many audience options. That’s why I put together a list of 5 Facebook Custom Audiences every social media manager should try when running Facebook Ads. 1.

Facebook 135

Facebook Instagram Advertising Engagement 135

Sherrilynne Starkie

FEBRUARY 19, 2018

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials.

HootSuite 139

HootSuite Social Media Questions Industry 139

Rebekah Radice

FEBRUARY 13, 2018

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 134

B2B Social Media Buy Conversation 134