Use an editorial calendar for content marketing
Sherrilynne Starkie
JANUARY 11, 2014
'If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Calendar Card (Photo credit: Joe Lanman). An editorial calendar not only improves the organization of content marketing initiatives overall, it provides the broad overview required for smart strategy.
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