Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
The Realtime Report
JULY 26, 2023
What Is Long-Term Care Insurance, and Why Is It Important? We often don’t think about the future and what might happen to us when we’re older. However, preparing for retirement is essential to ensure a secure financial future. One way of doing this is by investing in long-term care insurance (LTCI). As you age, the chance of needing assistance with bathing, dressing, using the bathroom, or simply getting around increases significantly.
Bill Hartzer
JULY 6, 2023
Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” You can read the cease and desist letter below: “quinn emanu
Ignite Social Media
JULY 6, 2023
In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.
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Social Media Today
JULY 5, 2023
It looks clean, functional, and it could be a viable Twitter alternative.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
JULY 1, 2023
Elon Musk announced a new policy for Twitter on Saturday that limits most users to reading just 600 tweets per day. But there does appear to be one workaround.
Amy Porterfield
JULY 5, 2023
Listen on… The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA! Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul appeared first on Amy Porterfield | Online Marketing Expert.
Ignite Social Media
JULY 24, 2023
You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.
Social Media Today
JULY 5, 2023
It looks clean, functional, and it could be a viable Twitter alternative.
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A beginner's guide to social media automation tools and getting automation right.
Buffer Social
JULY 6, 2023
LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
Jon Loomer
JULY 10, 2023
It’s not a placement. It’s not really a special ad unit. I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Let’s provide some clarity in this post. What Are They? Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it.
Forbes Social Media
JULY 1, 2023
Elon Musk announced new limits on the number of posts Twitter users will be able to read each day in an effort to fight what he calls “extreme levels of data scraping.
Amy Porterfield
JULY 13, 2023
Listen on… Curious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. […] The post #589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter appeared first on Amy Porterfield | Online Marketing Expert.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ignite Social Media
JULY 6, 2023
As you can imagine, the first 24 hours of Instagram launching Threads have been nothing short of eventful. As of this morning, Mark Zuckerberg announced that 30 million users have already signed up for the mobile-based app, signaling this platform should be seriously considered. Given it’s so new, our team has been discussing it internally. We’ve created this video discussing our initial reactions on the implication for brands.
Social Media Today
JULY 7, 2023
Another step in expanding Twitter's utility.
Tweaklibrary
JULY 5, 2023
A ZIP file is a compressed file format that can contain multiple files combined into one file. You may need to open ZIP files on your iPhone to extract the files inside, which can be useful for downloading large files, sharing files with others, or backing up your data. In this blog post, we’ll discuss how to open ZIP files on iPhones running iOS 16 & below versions.
Jon Loomer
JULY 17, 2023
Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. It could be a sign of where attribution is heading. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
JULY 8, 2023
As users flock to the microblogging app in the millions, creators are excited about testing it out — but they’re wary that the newest Twitter competitor won’t stick around.
Amy Porterfield
JULY 18, 2023
Listen on… The lessons my new CEO & I have learned as we’ve both transitioned into new roles I have exciting news to share — and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director. If you’ve been listening […] The post #590: Meet My New CEO! A Candid Conversation With Jawesy appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
JULY 6, 2023
Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.
Social Media Today
JULY 3, 2023
This could be another option for Twitter to drive more subscription revenue.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Tweaklibrary
JULY 7, 2023
If you’ve been keeping up with the latest tech buzz, there’s no way you haven’t heard about ChatGPT ! It’s one of the coolest chatbots out there, and everyone is talking about it. Just imagine having a virtual friend who can chat with you like a real person. It can generate text, translate languages, answer queries, create content & automate a variety of tasks.
Jon Loomer
JULY 12, 2023
Meta dropped a surprise launch of Threads by Instagram on Wednesday, July 5. The week that followed was a whirlwind, bringing in more than 100 Million users in the first five days. Now what? Let’s take a closer look at… The app’s initial functionality The features that are coming What about the EU? What marketing looks like The advertising timeline How I’m using Threads Oh, and don’t forget to find me on Threads @jonloomer.
Forbes Social Media
JULY 1, 2023
Bluesky has paused new sign-ups because so many people are fleeing Twitter following new restrictions that only allow users to read 600 tweets.
Hootsuite
JULY 18, 2023
If your business uses social media to interact with your customers (and at this point, it’s pretty much non-negotiable), you need a plan for handling social media interactions. These days, social platforms play a role in customer service, brand management, sales, and more. Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
JULY 18, 2023
Exceptional guest experiences are the hallmark of best-in-class hospitality. These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.
Social Media Today
JULY 5, 2023
Selected keywords and phrases will link to an in-app search.
Tweaklibrary
JULY 8, 2023
PDF files are an essential document format for everyone. If you want to share your files quickly & effortlessly portable documents are the best. While handling & managing a PDF file, it is crucial to look for editing tool so that you can easily make required changes to the document before sending. This necessity makes it crucial for us to explore options to find the ideal way to edit a PDF.
Jon Loomer
JULY 26, 2023
Be wary of business advice that suggests you should focus your time as a brand on one social media platform. It’s conventional wisdom. It sounds good. “Be great at one instead of spreading yourself out too thin.” It assumes the only options are dominating at one thing or creating lots of bad content. It’s a lot like the Quality vs.
Forbes Social Media
JULY 5, 2023
Just four hours after releasing Twitter competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit five million sign-ups.
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