Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? No? You may be missing a huge opportunity. With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. That’s why 79.3% of marketers believe it to be an important part of their overall digital marketing plan.

Social Media 264

Social Media Discount Influencer B2B 264

Janet Fouts

JULY 2, 2021

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today. After having many conversations with leaders over the last few weeks, I offer you a mindfulness-based emotional intelligence approach to leading as we surge ahead into the last half of 2021. Growth mindset A growth mindset assumes that what has been experienced in the past and what is happening in this very moment are opportunities to learn and expand awareness for future growth.

Skills 224

Skills Fashion Team Conversation 224

Social Media Today

JULY 30, 2021

The new ad campaign will run in various major cities and regions.

Campaign 218

Campaign 218

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

Instagram 216

Instagram Strategy Marketing Upcoming 216

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Ignite Social Media

JULY 13, 2021

Social media is meant to be one thing and one thing only – and that’s social, right? A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the p

Social Media 210

Social Media Brands Startup Loyalty 210

Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation.

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Aggregator Facebook Eventful Advertising 207

Socialmedia.biz

JULY 2, 2021

Whether they are checking our email, shopping, or simply surfing the net, internet users spend nearly 30% of their online time checking social media. These platforms have changed the way that people consume news, order food, and find friends. But, if you are new to social media, understanding how it works can be overwhelming. This guide will help you understand how to navigate through some social.

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Social Media News Platform How To 175

Social Media Today

JULY 29, 2021

The new options will be important as Twitter moves to put more emphasis on its audio social option.

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Twitter Tools 218

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1/3 think celebrities have a responsibility to promote a substance-free lifestyle. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media.

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Class Engagement Social Media Travel 184

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Social Media

Jon Loomer

JULY 26, 2021

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. Luckily, that is changing. Let’s take a closer look at what the limitation meant, what happens with the change, and how this will impact your advertising. The 8-Event Limit.

Eventful 199

Eventful Campaign Aggregator Facebook 199

Audiense

JULY 14, 2021

This is the second part of a two part series in which we tackle the question, and its iterations, that we see all too often when users approach Audiense and other social data analytic platforms: how can I see more than just Twitter data?

Data 184

Data Twitter Analytics Questions 184

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. It is also one of the most critical activities marketers engage in. How important is it?

B2B 166

B2B ROI Campaign Buy 166

Social Media Today

JULY 29, 2021

The campaign will showcase how brands can make best use of the platform and community for their campaigns.

Campaign 218

Campaign Communities Platform Brands 218

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Realtime Report

JULY 29, 2021

How to Recapture the Attention. of Lost Customers. Expanding your customer base can be a very difficult task to master, but once you have drawn more traffic to your site, the challenges don’t end there; to continue to benefit, you need to recapture customers’ attention. Realizing that you have lost the attention of customers can be very demoralizing, but it doesn’t have to be.

How To 172

How To Discount Policies Authentication 172

Ignite Social Media

JULY 7, 2021

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job. We’re feeling a little nostalgic and decided to do a quick rundown on three of the most well-loved social media trends that have come and gone over the years.

Trends 184

Trends Social Media Feed Feedly 184

Socialmedia.biz

JULY 2, 2021

Nike is one of the biggest athletic companies in the world, with a value of around $34.8 billion as of 2020. It’s not just great shoes and apparel that make this company incredibly successful, but a commitment to amazing social media and marketing campaigns too. Nike’s social content is some of the most eye-catching and inspiring in the world.

Social Media 156

Social Media Apparel Content Campaign 156

Audiense

JULY 21, 2021

Creating an online community and building it to the point where it offers that value is work. For anyone putting that work into a community, you need to figure out how to translate that value into actual dollars. Once you’re confident that you’re ready to start making money, you need to figure out how to start monetizing. There are a few main methods to consider.

Communities 164

Communities How To 164

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. Maybe you should be looking into free stock photography instead. That’s okay! We’re not blaming you! We can’t all be good at everything. (For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.).

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Public Domain Creative Commons Flickr HootSuite 145

Social Media Today

JULY 28, 2021

The new Shop module is being tested with a selection of businesses in the US.

Module 218

Module Twitter 218

The Realtime Report

JULY 21, 2021

Tips For Creating a Social Media. Strategy for Your Business. Social media’s popularity can be both a blessing and a curse for marketers. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Social media is now a staple for businesses of all sizes, so it can be difficult to stand out.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform. Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. 1.

Nielsen 164

Nielsen Newsletter Buy Social Media 164

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Socialmedia.biz

JULY 2, 2021

Social media is a valuable tool for businesses of all shapes and sizes. The right content strategy combined with a growing presence on a range of channels can help you to connect with clients on a deeper level. This can be particularly valuable for membership associations, where relationships with customers are a must-have. An effective social media marketing strategy gives associations the power.

Social Media 149

Social Media Strategy Tools Content 149

Audiense

JULY 5, 2021

Over the past decade, social data research methodologies have undergone a significant transformation. We’ve moved from what was once seen as a way to count brand mentions or view ‘what people are saying about a brand when they’re not in the room’ to creating repeatable and scalable methods to understand people and their behaviour. For example, from using social data to determine the success of a campaign or track a hashtag to using social data to understand how people frame concepts, products, a

Data 164

Data Hashtag Trends Research 164

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know the ideal character count for social media posts. This could improve your chances of getting people to read or engage with your posts.

Social Media 145

Social Media Module Hashtag Real Estate 145

Social Media Today

JULY 28, 2021

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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Activities Facebook Marketing 218

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Forbes Social Media

JULY 19, 2021

A very small number of anti-vaccine activists are responsible for most of the harmful misinformation on the web. They are killing people, and it's time to shut them down.

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Platform Social Media 145

Quintly

JULY 16, 2021

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

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ROI Video Social Media Marketing 145

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

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Engagement Facebook HootSuite Groups 145

Audiense

JULY 19, 2021

During the initial outbreak of COVID-19 in early 2020, the healthcare industry was experiencing a dire shortage of PPE equipment. Realising this urgent need, Barbour immediately pitched in. The U.K brand began using its South Shields factory to produce disposable gowns for local NHS trusts, making 1,000-1,500 pieces each day.

Marketing 157

Marketing Industry Brands 157

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions