Jon Loomer
JANUARY 4, 2022
Is Facebook’s Audience Insights Tool still available? In short — YES! Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. The functionality is quite different, also. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.
The Realtime Report
JANUARY 12, 2022
What Is Digital PR & How. Does It Improve SEO? The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). What Is Digital PR? Digital PR is a component of content marketing. Digital PR comprises of the following activities: Backlinks for your website or content should come from high-quality sites and publications.
Social Media Today
JANUARY 6, 2022
Amid the global lockdowns and restrictions because of the pandemic, social media marketing has taken on increased value in many respects.
Audiense
JANUARY 11, 2022
Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite Social Media
JANUARY 7, 2022
Instagram Stories are hugely popular, but until recently, only large accounts could drive people to a website link using the “Swipe Up” feature. That’s now changed. Let’s dive into the way things used to be, and then share how to use the new “Link Stickers” feature that is available to everyone. BEFORE: Swipe Up. One-third of Instagram’s most viewed stories are created by brands and/or verified accounts.
Oktopost
JANUARY 10, 2022
Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary. Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Realtime Report
JANUARY 24, 2022
Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business. 1. Select A Website Development Platform. Can you design and code a website from scratch?
Social Media Today
JANUARY 12, 2022
TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.
Audiense
JANUARY 25, 2022
Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience.
Hootsuite
JANUARY 31, 2022
Twitter has evolved. Once the home of witty one-liners and snappy comebacks, brands can now dazzle their audience with clever GIFs, story-like threads, and Twitter chats. But if all this change has left you feeling a little out of the loop, we’re here for you. Get ready to take Twitter by the horns. Because we’ve compiled a list of all the things you can do to grow your follower count and find success on this ‘world top 20’ social platform.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
JANUARY 8, 2022
People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device.
Jon Loomer
JANUARY 12, 2022
During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies. In this post, let’s explore what the precise wording is, what it means, and what you should do about it.
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.
Social Media Today
JANUARY 5, 2022
Meta's added some handy new options fo Facebook Creator Studio, which could help drive better response with your posts.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Audiense
JANUARY 19, 2022
From trending conversations and pop culture to breaking news, Twitter is the place to be if you want to stay relevant. With the right Twitter marketing strategies, brands can leverage the platform to connect with their audience and grow their business.
Hootsuite
JANUARY 24, 2022
Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… it’s essential. Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!
WebInKnow
JANUARY 18, 2022
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.
Jon Loomer
JANUARY 5, 2022
I’ve been running an experiment for more than a month now, and I wanted to share my initial results. The goal was simple: Reach all, or most, of my Facebook followers with a single ad. I spent $300 to reach the first 100,000 Facebook followers in 30 days. Let me walk through how this campaign was set up, my expectations, and what actually happened during those first 30 days.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
Social Media Today
JANUARY 14, 2022
The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.
Socially Sorted
JANUARY 25, 2022
Looking for easy Canva video ideas that stop the scroll and catch attention? In this post, I share 5 Canva video ideas that are super easy to edit for your industry and audience. Video is everywhere and we are constantly being expected to create video for social media. But who has the time? It can […]. The post 6 Easy Canva Video Ideas to Catch Attention (+ Templates) appeared first on Socially Sorted.
Hootsuite
JANUARY 13, 2022
Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
JANUARY 20, 2022
Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary. Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design partner and trusted by the world’s largest companies to develop their most important innovations, sits down with Oktopost’s h
Jon Loomer
JANUARY 19, 2022
One of the biggest negative results related to iOS 14+ and browser restrictions that have gone into place during the past year is a drop in targeting effectiveness. The Facebook pixel has become less dependable. We should expect it to get less effective as more and more browsers and devices move towards less tracking. These restrictions negatively impact reporting, but also the ability to target people based on their website actions.
Sprout Social
JANUARY 12, 2022
Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.
Social Media Today
JANUARY 12, 2022
The new Twitter NFT display option will provide proof of ownership, helping to address a key concern in the space.
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Discover just how easy it is to boost SEO with social media.
Keyhole.co
JANUARY 4, 2022
LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers.
Hootsuite
JANUARY 10, 2022
Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.
Forbes Social Media
JANUARY 5, 2022
Sweden has created a new government agency dedicated to fighting disinformation, particularly from foreign governments such as Russia, China and Iran.
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide. But, there is some info available. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts.
Sprout Social
JANUARY 19, 2022
Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning. And our seven-step product launch checklist has you covered. We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step.
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