Social Media Strategies Summit
NOVEMBER 18, 2022
It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.
Social Media Today
NOVEMBER 27, 2022
Elon’s plan for Twitter is slowly taking shape.
Webbiquity SMM
NOVEMBER 8, 2022
Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.
Jon Loomer
NOVEMBER 16, 2022
It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.
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The Realtime Report
NOVEMBER 11, 2022
Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.
Janet Fouts
NOVEMBER 10, 2022
As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
NOVEMBER 6, 2022
Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.
Audiense
NOVEMBER 22, 2022
DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.
Jon Loomer
NOVEMBER 9, 2022
First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.
The Realtime Report
NOVEMBER 16, 2022
5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. But with so many moving parts, it can be challenging to know where to start—or what you may be missing. Here are five tips your average restaurant marketing guide probably isn’t telling you.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
NOVEMBER 7, 2022
Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.
Social Media Strategies Summit
NOVEMBER 28, 2022
Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.
Social Media Today
NOVEMBER 16, 2022
The system is able to produce whole academic papers - which totally won't be used by students to cheat the system.
Audiense
NOVEMBER 8, 2022
With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
NOVEMBER 1, 2022
Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.
The Realtime Report
NOVEMBER 10, 2022
Marking Veterans Day: At First Light Recounts Astonishing Acts of Bravery on “the Forgotten Front”. Lieutenant Philip Larimore fought in Southern Europe during World War II, but it wasn’t until he had been married for 50 years and his children were grown that he spoke candidly for the first time about his extraordinary encounters and achievements. The youngest-ever graduate of the Army’s Officer Candidate School and one of the most decorated front-line junior officers in the war, Larimore comman
Oktopost
NOVEMBER 9, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.
Hootsuite
NOVEMBER 3, 2022
GIFs are a fun way to connect with your audience by referencing viral trends or nostalgic moments. And if you don’t how to post a GIF on Instagram, you’re missing out. They’re useful for memes, but you can also share custom GIFs that add to your brand’s voice. Hootsuite’s mascot, Owly, is a particular fan of GIFs. Keep reading to find out how to post a GIF on Instagram, including how to slide them into your DMs.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
NOVEMBER 22, 2022
Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.
Audiense
NOVEMBER 15, 2022
Ovarian Cancer Action (OCA) sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery.
Jon Loomer
NOVEMBER 29, 2022
You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it.
Amy Porterfield
NOVEMBER 8, 2022
Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business — so much, in fact, that I’ve dedicated […]. The post #513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
NOVEMBER 16, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.
Hootsuite
NOVEMBER 28, 2022
Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer
Social Media Today
NOVEMBER 10, 2022
Here are some of the top visual design trends that are likely to take hold over the next year.
Audiense
NOVEMBER 29, 2022
As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.
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Discover just how easy it is to boost SEO with social media.
Jon Loomer
NOVEMBER 7, 2022
If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.
Amy Porterfield
NOVEMBER 3, 2022
How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini. […]. The post #512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini appeared first on Amy Porterfield | Online Marketing Expert.
Sprout Social
NOVEMBER 28, 2022
Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.
Hootsuite
NOVEMBER 28, 2022
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.
Social Media Today
NOVEMBER 21, 2022
Check out some of the top, rising visual trends that look set to dominate te next year.
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