Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
The Realtime Report
JUNE 12, 2023
Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. Cybercriminals scour healthcare networks looking for protected health information (PHI). PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
Ignite Social Media
JUNE 20, 2023
Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.
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The Social Media Hat
JUNE 14, 2023
Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.
Audiense
JUNE 20, 2023
We are so excited to let you know about our latest product plans and recent launches that we have included ‘what’s new ’, ‘what’s better’ and ‘what’s coming next’ in our summer 2023 product update.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
JUNE 19, 2023
Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.
Social Media Today
JUNE 26, 2023
And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.
The Social Media Hat
JUNE 12, 2023
Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Buffer Social
JUNE 27, 2023
Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. Some are so recent they’re not even at the beta testing stage yet. It may be overwhelming trying to navigate the list, but thankfully, I’ve been keeping up with them and have noted five that you may want to keep your eye on.
Jon Loomer
JUNE 21, 2023
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.
Forbes Social Media
JUNE 21, 2023
Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.
Social Media Today
JUNE 8, 2023
Instagram's reps are in talks with various celebrities about joining the app - including Oprah and the Dalai Lama.
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Ignite Social Media
JUNE 23, 2023
Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. New data has shown that a substantial number of users are open to paying for social media accounts in exchange for extra privacy, security, and other benefits, with younger people being much more willing to consider paying than those over age 45. 100 is the average response for all age
The Social Media Hat
JUNE 7, 2023
Insights from the experts on how to leverage LinkedIn today. The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat.
WebInKnow
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Jon Loomer
JUNE 26, 2023
One of the biggest challenges that Meta advertisers face is running ads that build quality leads that are likely to buy. The wide variation in costs and conversion rate by country is a primary source of this frustration. But there is a solution. In this post, we’ll discuss the dilemma before I lay out my approach to help you run Meta ads for leads that effectively distribute your budget to countries that are likely to convert.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
JUNE 21, 2023
TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.
Social Media Today
JUNE 2, 2023
A disagreement over a controversial documentary has once again highlighted Twitter's internal challenges.
Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
Oktopost
JUNE 20, 2023
Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. ( 2022 Employee Advocacy Benchmark Report ) Employee advocacy programs bring a wealth of benefits–expanded reach, enhanced trust, and credibility, thought leadership, the list goes on!
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
Jon Loomer
JUNE 7, 2023
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budget that you should set aside for remarketing to current customers and website visitors? This is actually a fun example of content that was inspired by questions given to my AI chatbot. I didn’t like the answer that my bot gave, but the reason its answer was insufficient is that this is a topic I haven’t discussed much.
Forbes Social Media
JUNE 25, 2023
Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.
Social Media Today
JUNE 26, 2023
With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.
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Amy Porterfield
JUNE 8, 2023
Listen on… Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like […] The post #579: Must-Know Online Marketing Industry Updates & Trends For 2023 appeared first on Amy Porterfield | Online Marketing Expert.
Oktopost
JUNE 6, 2023
Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!
Hootsuite
JUNE 7, 2023
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.
Jon Loomer
JUNE 5, 2023
Facebook ads of yore were a collection of advertising obstacle courses and brain-bending puzzles. Meta wants today’s advertising to be as simple as the press of a button. Case in point: The ability to automatically apply delivery recommendations. You’re likely seeing a constant stream of delivery recommendations these days. You can take it a step further and accept them all.
Forbes Social Media
JUNE 17, 2023
Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.
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