Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
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Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
Ignite Social Media
AUGUST 2, 2023
Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT taking over everywhere. Suddenly, people from all industries are truly seeing how powerful this technology is.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.
WebInKnow
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Jon Loomer
AUGUST 9, 2023
Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Below, I’ve collected cornerstone links and resources that will help establish a solid knowledge foundation. Ads Terminology 1. RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms.
Amy Porterfield
AUGUST 29, 2023
Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Buffer Social
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Social Media Today
AUGUST 22, 2023
An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.
Forbes Social Media
AUGUST 24, 2023
Under a draft agreement between ByteDance and CFIUS, Oracle would be TikTok’s partner — and a government proctor. But stuck in limbo, the companies’ relationship has soured.
ProBlogger
AUGUST 30, 2023
The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
AUGUST 23, 2023
One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.
Amy Porterfield
AUGUST 17, 2023
Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.
Tweaklibrary
AUGUST 30, 2023
Have you ever missed an important text message because your iPhone didn’t notify you? Or have you ever wondered why your friends or family didn’t reply to your texts, only to find out later that they never received them? If you have experienced these frustrating situations, you are not alone. Many iPhone users have reported problems with not receiving texts from other devices, especially Android phones.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
AUGUST 11, 2023
A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.
Oktopost
AUGUST 15, 2023
Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.
Jon Loomer
AUGUST 2, 2023
Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Of course, you can overthink this, too. You can spend a lot of time trying to find the perfect audience when, in reality, it may have been best to go as broad as possible. You have a whole bunch of options available to you.
Amy Porterfield
AUGUST 10, 2023
Listen on… What 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you’re anything like me, you like to have all of your facts straight before making any big business decisions. In fact, a big part of my decision-making process is learning about other business […] The post #597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merri
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Discover just how easy it is to boost SEO with social media.
Tweaklibrary
AUGUST 24, 2023
The excitement of watching movies and TV shows can never fade. Our mobile devices are always handy whether on holiday, relaxing, or spending quality time on weekends. Opting for a movie night in the comfort of our home is undeniably more convenient than heading to a movie theatre. Now, imagine the excitement of having the freedom to stream any movie right on your phone, and that too, at no cost.
Social Media Today
AUGUST 29, 2023
Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.
Forbes Social Media
AUGUST 15, 2023
A recent Tax Court examined what taxpayers need to know about business expenses that they're not hearing on social media—including that they must be ordinary & necessary.
Sprout Social
AUGUST 30, 2023
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
Jon Loomer
AUGUST 16, 2023
There are many different ways you can create a split test using Meta’s built-in testing tools. In this post, we’re going to walk through creating an A/B Test within the Experiments section. This will allow you to test two or more campaign groups, campaigns, or ad sets against one another in a controlled environment to determine which performs best based on a single variable.
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