Sat.Mar 19, 2022 - Fri.Mar 25, 2022

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230
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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.

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How to Optimize Creative for Each Person with Facebook Ads

Jon Loomer

Facebook made a really interesting tweak to Dynamic Creative that you may not have noticed or heard about. There’s an option that is only available when Dynamic Creative is on, and it’s called Optimize Creative For Each Person. Now, I know this is confusing. How is this any different from what Dynamic Creative already is ? And how is this any different from the other three or four “Optimize” and “Dynamic”-branded features Facebook offers (their naming conventions lack ori

Facebook 207
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5 Hacks to Help You Avoid Procrastination

The Realtime Report

5 Hacks to Help You Avoid Procrastination. Why do today what you could do tomorrow? Well, there are a lot of reasons, actually: higher stress, less productivity, and less efficient results. When you come home after a long day of work, whether that’s from an accounting firm or a medical center—like Northwest Surgery Center —the last thing you want to do is more work.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Burnout? Post Traumatic Stress? Mindfulness can help.

Janet Fouts

When people discover that I’m a mindfulness coach, they tell me stuff. Friends, family, clients, and the barista at my favorite coffee shop have mentioned how overwhelmed they are feeling right now. After more than 2 years of pandemic, fear, isolation, and disruption, plus climate crisis after climate crisis, increasing gas prices and war around the world, who wouldn’t be burned out and seeking release?

Exercises 166
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7 Tips to Increase Engagement on Your Social Media Polls [Infographic]

Social Media Today

Are you looking for ways to improve your social media strategy? Want to increase engagement on your social media polls? The team from Blog Waves share their tips for success in this infographic. They break things down as follows: The benefits of using polls in digital marketing.

More Trending

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Can My Social Media Actually Hurt My College Admissions?

SocMed Sean

Using social media has become an ingrained facet of our lives. When we experience something, our second nature is to post about it to social media. From text posts to photos and videos, we leave a unique trail behind us on social media. Many people get some of their self-worth from social media, loving the attention they get from posts that connect to people.

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How Penguin Random House Spain uses audience insights to target the ideal reader

Audiense

The demands on consumers' time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention.

Video 147
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Essential LinkedIn Stats that Every Social Media Manager Should Know [Infographic]

Social Media Today

LinkedIn continues to see 'record levels' of engagement, and will become an even more important platform in the post-pandemic shift.

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Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. Catalog custom audiences have arrived. Let’s walk through how to create catalog custom audiences and how they are different from a website custom audience. How to Create. When you create a new custom audience, you should now see the option for “Catalog.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.

Analytics 144
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

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New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

Social Media Today

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows.

Data 183
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Facebook Ads and the Removal of Compare Attribution Windows

Jon Loomer

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. But another change has been largely ignored: The removal of the Compare Attribution Windows feature. This may sound like no big deal.

Facebook 196
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to find Instagram influencers [w/ free and paid tools]

Awario

In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers. We'll discuss why Instagram influencer marketing is successful, what kind of influencers are out there, how to do the outreach for the influencers in your niche, and answer to the most important question of all: how to find Instagram influencers.

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7 Excellent Employer Branding Examples to Inspire Your Campaigns

Oktopost

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022.

Examples 107
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Meta, TikTok Lead the Way in the Latest App Download Charts, While Snapchat Sees More Attention

Social Media Today

The latest quarterly update from data.ai highlights the key consumer trends in app download activity.

Trends 211
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Instagram Monetization: A Complete Guide for Creators and Influencers

Hootsuite

There are so many ways to monetize your Instagram presence. You can make good money as an influencer even if your last name doesn’t end in -ardashian. Instagram has committed to spending $1 billion USD by the end of 2022 to reward creators and encourage them to make social media their job. ??Not to sound like a get-rich-quick-infomercial, but by being aware of new monetization features, you can be among the first early adopters and have a greater chance of earning good money with that feature.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why You Need a CPaaS Solution in Your Customer Experience Strategy

The Realtime Report

Why You Need a CPaaS Solution in Your Customer Experience Strategy. A business that focuses on offering clients a great customer experience is likely to witness growth in different areas like revenue. A good customer experience enables entities to retain more clients. Worth mentioning is that retaining clients is more cost-effective than investing in new ones.

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#444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes

Amy Porterfield

After 9 years of having my own podcast, I always come back to these This episode was super fun for me to create because I got to revisit my very favorite Online Marketing Made Easy episodes — the ones that really struck a chord with me, and have stuck with me after all these years! […]. The post #444: My Top 5 All-Time Favorite Online Marketing Made Easy Episodes appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 109
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LinkedIn Shares New Data on Business Challenges Faced by Black Women Entrepreneurs [Infographic]

Social Media Today

Black women entrepreneurs face significant challenges in starting their own initiatives, which is a key element of disparity that needs to be addressed.

Data 163
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How to Use WhatsApp for Customer Service: 9 Tips

Hootsuite

WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything —. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Why use WhatsApp for customer service.

Tips 110
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Top Tips for Secure File Sharing in Business

The Realtime Report

Top Tips for Secure File Sharing in Business. When you are running a business in the modern world, one of your most important responsibilities is ensuring that you keep your files properly protected. Otherwise, you can find yourself in a situation in which they are at risk. There are plenty of best practices that you can take to ensure that file sharing is done in the safest way possible.

Tips 91
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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

How much time do you spend creating your Instagram posts? We know. A lot goes into crafting successful posts. You strategize, draft, design and edit —while still leaving yourself enough time to get your post approved and scheduled in advance. And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived.

Examples 101
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Instagram's Testing a New, Full-Screen Main Feed of Feed Posts, Stories and Reels Content

Social Media Today

The change would see all of your IG content displayed in a single, full-screen presentation flow.

Feed 200
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#445: ‘How to Do The Work’ and Release Negative Thinking with Dr. Nicole LaPera

Amy Porterfield

Why your thoughts have everything to your success in life and business I am so excited for you to listen to this episode because my guest is someone who helped get me out of a really difficult time in my life — a time that I’ve shared about on this podcast. Her name is Dr. […]. The post #445: ‘How to Do The Work’ and Release Negative Thinking with Dr.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Working From Home Is Adding to Loneliness

The Realtime Report

Working From Home Is Adding to Loneliness. More than three million who work from home say it makes them feel lonely. Nearly one in three adults say they are lonely. The rise of working from home is adding to loneliness with more than three million people who do this claiming it means they don’t see other people very often, new research* from digital board game group Marmalade Game Studio shows.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks.

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Google Updates Search Algorithm to Highlight Better Quality Product Reviews

Social Media Today

Google's looking to highlight more in-depth reviews, which could be a significant SEO consideration.

Review 180
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How elite brands get ahead with March Madness marketing

Sprout Social

It’s the start of March Madness and college basketball enthusiasts around the country are rejoicing. Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. me filling out my March Madness bracket after watching zero minutes of college basketball this year pic.twitter.com/9MWpGY7B65. — Slightly Biased (@B

Brands 80
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Feds Charge Two 20-Year-Olds In Alleged NFT Money Laundering, ‘Rug Pull’ Scheme

Forbes Social Media

The pair’’s “Frosties” project took in $1.1 million before the founders absconded with the funds, prosecutors say.

Project 101