Audiense

OCTOBER 20, 2022

Account-based marketing (ABM) is a B2B marketing strategy where sales and marketing collaborate to customize the buying experience for targeted accounts. In this partnership, it’s the marketing team’s job to attract these target accounts by laying the foundation and metaphorically passing the baton for sales to close. Companies that achieve this alignment between sales and marketing can see a 208% growth in their marketing revenue.

Strategy 182

Strategy B2B How To Collaboration 182

Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is a complex question, and the answer is based on several contributing factors. But, let’s break this down and focus on running a single campaign with a single ad set. There’s some math involved (don’t be scared!). Determine Your Optimization Goal.

Facebook 207

Facebook How To Cost Advertising 207

Social Media Today

OCTOBER 19, 2022

Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly.

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208

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. But increasingly, agencies realize the benefits of flipping the script, transforming themselves from prospects to marketers. It makes sense. Marketing can help you connect with end users who benefit from your services, build a support base among thought leaders in your sector, and attract top talent to your organization.

Examples 150

Examples LinkedIn Social Media Overview 150

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Social Media

SocMed Sean

OCTOBER 20, 2022

Do you love to use TikTok, but need some help with creating TikTok duets? Here are some tips about everything you need to know about TikTok duets that can help you be more successful on the platform. The post Everything You Need to Know about TikTok Duets appeared first on SocMedSean - Social Media Sean.

Tips 130

Tips Social Media Platform 130

Jon Loomer

OCTOBER 17, 2022

I’m being serious. I’m on TikTok. And I’m creating a ton of content for you to help with Facebook ads. I know, this just doesn’t add up. The “old guy” who made every excuse not to create videos. Too uncomfortable to get in front of the camera. Probably a month ago, I’d tell you this was ridiculous. But, it’s happened.

Facebook 192

Facebook Eventful Instagram Video 192

Audiense

OCTOBER 17, 2022

When spreading an important message, creating resonance with your target audience is key. This makes it critical to ensure your targeting is fine-tuned to reach people who are likely to respond and take action.This is exactly what WWF achieved with their Nature Positive campaign.

Campaign 148

Campaign Analysis Engagement 148

SocMed Sean

OCTOBER 18, 2022

Do you love to use music on your social media but need some help with managing your account and adding music to your different social media platforms? Here are some of the common questions that we hear about that can help you be more successful managing your music and social media. The post Managing Music and Social Media: Answers to Common Questions appeared first on SocMedSean - Social Media Sean.

Questions 130

Questions Social Media Platform YouTube 130

Hootsuite

OCTOBER 20, 2022

With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.

Facebook 145

Facebook How To Eventful Campaign 145

Social Media Today

OCTOBER 17, 2022

The new Trends reports will make it easier to tap into the latest shifts.

API 209

API Conversation Marketing Trends 209

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Social Media

Awario

OCTOBER 21, 2022

Last year, Facebook introduced paid Facebook Groups. You probably haven't heard of them because there're plenty of other alternatives for small businesses. Here, we'll discuss what they are.

Groups 124

Groups Groups Facebook Small Business 124

Forbes Social Media

OCTOBER 20, 2022

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.

Project 145

Project Team Data Social Media 145

Amy Porterfield

OCTOBER 18, 2022

9 to 5 Burnout: Is It Time To Make A Change? Hustle culture tells you that burnout is normal, but I’m here to tell you it’s no way to live It’s a Sunday night. The kids are in bed, and you’re about to relax and unwind with a glass of Pinot and a true crime […]. The post #507: 9 to 5 Burnout: Is It Time To Make A Change? appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 130

Marketing 130

Social Media Today

OCTOBER 17, 2022

Another option to help Reels creators make money - and for brands to tap into Reels.

Brands 198

Brands Content Facebook 198

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Hootsuite

OCTOBER 20, 2022

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm ). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!

Features 106

Features Instagram HootSuite Template 106

Keyhole.co

OCTOBER 20, 2022

Social media accounts with larger followings are going to see more interactions on their posts. However, that doesn’t necessarily mean their content is better. Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

Amy Porterfield

OCTOBER 20, 2022

3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue How adding a subscription box to your online business can be a game-changer for your bottom line Have you ever thought about adding a subscription box to your business? If you haven’t, I definitely encourage you to consider it! Not only can a […]. The post #508: 3 Unexpected Ways A Subscription Box Could Boost Your Online Business Revenue With Julie Ball appeared first on Amy Porterfield | Online Marketing Exper

Marketing 120

Marketing 120

Social Media Today

OCTOBER 20, 2022

Snapchat's user numbers are still rising, but there are some concerning signals in the data.

Data 181

Data 181

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Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Technological innovation is leading that charge. And so are shifting consumer expectations. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.

Retail 105

Retail Trends Privacy FAQ 105

Sprout Social

OCTOBER 19, 2022

If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable.

Campaign 102

Campaign Content How To Influencer 102

Forbes Social Media

OCTOBER 20, 2022

A bull with wings, a cool fox tipping us a wink and a galloping, farting zebra are among the shortlisted images in this great photo competition that will brighten your day and make you smile.

Tips 92

Tips Social Media 92

Social Media Today

OCTOBER 17, 2022

Some new safety enhancements for TikTok's live-stream offering.

203

203

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Social Media

Hootsuite

OCTOBER 20, 2022

Is there anything worse than finding a mistake in an Instagram post that you spent hours perfecting? Probably, but it feels pretty darn bad. Lucky for us, you can now delete a single photo from an Instagram carousel post without deleting the whole carousel — so there’s some flexibility when it comes to editing live Instagram posts. Why is this great news?

Instagram 98

Instagram HootSuite How To Publishing 98

Sprout Social

OCTOBER 17, 2022

Hosting a surprise birthday party is on my bucket list. What better way to celebrate a loved one than with meticulous, secretive planning complete with a bounty of presents and delectable eats? Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired.

Brands 95

Brands Fashion Eventful Hosting 95

Forbes Social Media

OCTOBER 21, 2022

The dip comes after Bloomberg reported the Biden Administration is considering placing Musk’s Twitter acquisition under a national security review.

Review 100

Review Twitter Report Education 100

Social Media Today

OCTOBER 18, 2022

With over a billion Bitmoji characters created, Snap's now eyeing the next stage of Bitmoji development.

167

167

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Social Media

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge app store offers thousands of apps to help you grow your business. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.

FAQ 97

FAQ Price Loyalty Review 97

Socially Sorted

OCTOBER 20, 2022

Halloween Canva Templates are in the house for your social media! It's that time of the year when the spook goes up a level. Who can resist some fun quotes, memes and puns about Halloween? Here are 15 free templates for you to use from my Canva Creator profile! Posts on this blog may contain affiliate […]. The post 15 Fun Spooky Halloween Canva Templates for Easy Social Posts appeared first on Socially Sorted.

Template 80

Template Templates Meme Social Media 80

Forbes Social Media

OCTOBER 16, 2022

Emmanuel the Emu rose to fame on TikTok early this year after his screen-hogging ways, or perhaps screen-emu-ing ways, kept interrupting Taylor Blake while she was trying to film a video.

Film 87

Film Video Social Media 87

Social Media Today

OCTOBER 21, 2022

An experiment has found that ads containing political misinformation are still making it through the approval process.

Report 156

Report Facebook Process 156

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

HootSuite 93

HootSuite Trends Feed Feedly 93