Twitter’s New CEO Outlines Her Guiding Principles for Managing the App
Social Media Today
JUNE 13, 2023
Twitter's new chief has a tough task ahead of her, and not everyone's going to agree with her approach.
Sat.Jun 10, 2023 - Fri.Jun 16, 2023
152 
Meta Ads Attribution Setting: A Complete Guide
Jon Loomer
JUNE 12, 2023
Attribution is the process of giving credit to an ad for a conversion. It’s the foundation for the ultimate determinant of performance. As a result, you must understand the Meta ads Attribution Setting. It’s not nearly as straight-forward as many expect it to be. Not only is it variable (you can change how attribution is defined), it controls more than just reporting.
Why Healthcare Cybersecurity Requires a Multi-Layer Approach
The Realtime Report
JUNE 12, 2023
Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. Cybercriminals scour healthcare networks looking for protected health information (PHI). PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years.
How Search Tactics are Replacing Hashtag Strategies for Social Media Success
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
How to Create a Content Calendar for Your Social Media Marketing Strategy
The Social Media Hat
JUNE 14, 2023
Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.
Beneficiary and Payer Requirements for Meta Ads in the European Union
Jon Loomer
JUNE 14, 2023
If you target any country or territory within the European Union, you are now required to provide beneficiary and payer information. Let’s clarify what this means… The Regulatory Requirement The EU Digital Services Act (DSA) requires Meta to provide information on the beneficiary and payer of ads that target anyone living within the European Union.
Sign up to get articles personalized to your interests!
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
More Trending
#581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor
Amy Porterfield
JUNE 15, 2023
Listen on… It’s totally possible to scale your business without having to hustle harder – here’s how Steph Taylor did it Do you feel like you’re working around the clock in your business? Like if you step away for a few days (or heck, even a few hours), the wheels will come off […] The post #581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor appeared first on Amy Porterfield | Online Marketing Expert.
How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim
The Social Media Hat
JUNE 12, 2023
Partnership Unpacked, Episode 25, with Kevin Kim The post How This Strategic Partnership Leader Managed 65M In Revenue At Google w/ Kevin Kim appeared first on The Social Media Hat.
Transformer Security
The Realtime Report
JUNE 13, 2023
Transformer Security By Liz Cardoza To distribute power across the country, we have used power lines and stations to create an intricate network of energy supplies. While our network is expansive and capable of moving vast amounts of electricity, efficient distribution creates a complication in delivering consumable electricity. High current electricity wastes energy in the form of heat.
Google Sells Google Domains as Part of Ongoing Cost-Cutting Efforts
Social Media Today
JUNE 15, 2023
If you purchased a cool URL from Google, it'll soon be under new hosting.
Social Media Automation 101
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Social Media 'Armchair Generals' Are Focused On The Losses Of The Leopard 2 MBT In Ukraine
Forbes Social Media
JUNE 10, 2023
There will always be losses in war. However, this time, it is simply being tracked in real-time on social media.
How To Become a Social Media Consultant in 2023
Hootsuite
JUNE 12, 2023
As the expectations have grown for businesses to have a solid social media presence, so has the demand for social media consultants. Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you.
How Atlassian uses Sprout to enhance Social Media ROI
Sprout Social
JUNE 13, 2023
As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media.
TikTok Adds New AI Ad Script Generator Tool in Creative Center
Social Media Today
JUNE 11, 2023
The tool can provide you with AI-generated ad scripts for your TikTok campaigns.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Simplify Your Video Marketing: Recycle Videos for Multiple Social Media Channels
Blog2Social
JUNE 12, 2023
Videos usually get 48 % more views. That’s why you should always recycle your video content. Der Beitrag Simplify Your Video Marketing: Recycle Videos for Multiple Social Media Channels erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
How to Build a Strong Brand Voice on Social Media (and Beyond)
Hootsuite
JUNE 14, 2023
Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 Social Media Tool Create.
Should I stay or should I go? Marketers’ POV on how long they’ll stay in social
Sprout Social
JUNE 14, 2023
Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.
LinkedIn Adds New Notification Filters to Help Prioritize Engagement
Social Media Today
JUNE 15, 2023
The new tabs could make it easier to stay on top of the most relevant actions.
Social Media Marketing GPS
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
How To Create A Twitter Marketing Strategy
Audiense
JUNE 14, 2023
There’s no social media company that had a more eventful 2022 than Twitter, going through a major acquisition, multiple feature updates, and countless news stories. But the social public square closed out the year serving an estimated 368 million users worldwide and is still an invaluable platform for connecting brand and audience.
Social Recruiting in 2023: How to Find the Best Candidates
Hootsuite
JUNE 15, 2023
People apply to companies, not jobs. Using social media for hiring — a.k.a. social recruiting — reaches more qualified candidates and builds your employer reputation. Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. So where are the best candidates? Scrollin’ social: 63% of active job hunters have applied to jobs they found on social media , including almost half (48%) of Gen Zers and Millennials.
Artificial Intelligence Will Dramatically Impact Facebook And Instagram. Here’s How
Forbes Social Media
JUNE 14, 2023
I’m strongly against having AI bots write articles while also amazed at how efficient they can be, especially when it comes to writing social media posts that sound li.
LinkedIn’s Testing Expanded Video Ad Placement on Streaming Services
Social Media Today
JUNE 15, 2023
The option could give you TV-like reach for your LinkedIn campaigns.
How to Be Social: A Social Media Manifesto
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Now You Can Use Buffer With Your Instagram Creator Account
Buffer Social
JUNE 12, 2023
We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.
11 of The Best YouTube Tools for Editing Shorts
Quintly
JUNE 12, 2023
Discover the power of YouTube tools to take your content creation game to the next level. We give you the best ones you can use to edit YouTube Shorts.
Claims On Social Media That White House Violated U.S. Flag Code Are Wrong
Forbes Social Media
JUNE 12, 2023
A U.S. flag was flying atop the White House—suggesting that the display did in fact adhere to the U.S. flag code.
Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data [Infographic]
Social Media Today
JUNE 15, 2023
More than 10 billion messages have been sent to Snap's generative AI chatbot.
8 Stupid Simple Social Media Tricks to Boost SEO
Advertisement
Discover just how easy it is to boost SEO with social media.
How This Ex-TikTok Employee Approaches Being A Creator
Buffer Social
JUNE 15, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Ayomi Samaraweera, TikToker and creator economy startup founder, on the docket. 💡 To keep up with Ayomi, check out her website , TikTok and LinkedIn. Ayomi’s journey as a creator immediately stands out because she didn’t start in the creator economy as a TikToker, as many do, but as a TikTok employee (TikTokee, if you will).
6 Reasons Why Banks Need Social Media Monitoring
Hootsuite
JUNE 14, 2023
In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. But how can you stay informed when there’s so much going on? Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social st
No, KitchenAid Isn’t Pulling Products From Target Despite Claims On Social Media
Forbes Social Media
JUNE 11, 2023
Have you seen claims on Twitter and Facebook that KitchenAid is pulling its products from Target stores? It's simply not true.
LinkedIn Removes Native Carousels, Profile Videos and In-Image Links
Social Media Today
JUNE 16, 2023
The features are being retired due to lack of usage.
The "Instagram Ranking Explained" Explainer for Creators (+Advice)
Buffer Social
JUNE 12, 2023
Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.
Let's personalize your content