Experiment: Are Instagram Saves Really the New Likes?
Hootsuite
JULY 6, 2021
Pssst, did you hear? The Instagram algorithm likes likes … but it loves saves. Or at least that’s what the social media marketing pros are claiming. The headlines are, shall we say, intense. “Instagram Saves are the New Super Like!” “Forget Likes, Saves Will Grow Your Instagram.” “Instagram Saves is Literally Saving the Day.”. Influencers and brands have taken note, and we’ve seen an influx of accounts encouraging followers to save posts to Collections, or running contests that require a Save to
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