Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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5 Things You Should Know About the Instagram Algorithm and How It Ranks Content

SocMed Sean

The Instagram algorithm has many different moving pieces and understanding how it works is not simple. Here are some tips for understanding and working with the Instagram algorithm to expand the reach of your content. The post 5 Things You Should Know About the Instagram Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.

Instagram 130
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

comScore 299
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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.

Skills 239
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Introduction to TikTok Ads: Custom Audiences

Jon Loomer

First, I walked you through the basics of campaign creation related to TikTok ads. The process is surprisingly similar (possibly inspired) by Facebook Ads Manager. Today, let’s discuss your options for TikTok ads Custom Audiences. The concept of Custom Audiences on TikTok is largely no different than that on Facebook. You are able to create audiences of your customers and people who engaged with you, either on or off of the platform.

Eventful 207
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.

Training 192
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Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Social Media Today

Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.

Twitter 204

More Trending

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Introduction to TikTok Ads: Campaign Creation

Jon Loomer

If you hadn’t noticed, I jumped into TikTok and short-form video creation recently. It’s only natural that this jump includes TikTok ads. The hope is to catch some magic on a growing platform before the competition increases and prices go up. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.

Campaign 200
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Green card: How brands can connect with consumers in a changing climate

Audiense

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.

Brands 158
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8 Graphic Design Trends that Will Dominate 2023 [Infographic]

Social Media Today

Here are some of the top visual design trends that are likely to take hold over the next year.

Trends 210
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Social Media Algorithms: A 2023 Guide for Every Network

Hootsuite

Social media algorithms are the backbone of all social networks. They exist to sort the massive volume of content posted every day and show each user the content they are most likely to engage with. In this post, we’ll answer the question of how social media algorithms work. It’s never a good idea to try to game an algorithm on social media, but understanding the most important ranking signals can give you a strategic advantage over your competitors.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How I’ve Pivoted to Short-Form Video on TikTok and Reels

Jon Loomer

If you’ve been following me on any of my primary social channels during the past month or so, you’ve likely noticed a very clear pivot. I am deeply invested in short-form video. This is a complete 180. I’ve long resisted video creation in every form. Admittedly, the delay was not smart strategically. But there were many reasons behind that delay.

Video 190
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What sets Social Selling apart from Social Media Marketing?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Social selling is not social media marketing. It’s a completely different approach. While both strategies aim to connect better with customers through personal relationships that build revenue, social selling is more one-to-one rather than one-to-many.

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Meta Will Reportedly Announce Thousands of Job Cuts Later This Week

Social Media Today

Meta's looking to rationalize expenses, as its Metaverse investments continue to rise.

Report 205
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#513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?

Amy Porterfield

Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business — so much, in fact, that I’ve dedicated […]. The post #513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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No Way Mastodon Will Kill Twitter

WebInKnow

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

Twitter 119
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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

In the last decade, shopping has changed for the better. Social commerce, with features like shoppable content, is about a thousand times more enjoyable than stuffy department stores — which is why we expect the popularity of shoppable content to continue growing. Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026.

HootSuite 116
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LinkedIn Wins Latest Court Battle Against Data Scraping and the Misuse of User Information

Social Media Today

LinkedIn has been locked in a legal battle for years over the scraping of user data.

LinkedIn 194
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FinTech Market Set for Cooling and Consolidation

The Realtime Report

FinTech Market Set for. Cooling and Consolidation. Finch Capital ‘State of European FinTech Report 2022’ finds the biggest category in venture funding, FinTech, is entering a period of cooling and consolidation to 2018/2019 levels as macroeconomic concerns are weighing heavily on the sector. Raising funds by FinTechs is becoming more competitive and price sensitive, despite record levels of undeployed investment capital.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Musk Breaks ‘Politically Neutral’ Twitter Promise After Endorsing Republicans In Midterms

Forbes Social Media

One critic asked of new Twitter boss Elon Musk: “How would you, as the head of Twitter, justify recommending which party people should vote for after you advocated for political neutrality for the platform?”.

Twitter 108
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#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington)

Amy Porterfield

How to move through the pain of a relationship ending while managing and growing your business Most of us don’t enter a relationship thinking that one day we will part. But the truth is, breakups are bound to happen — whether it’s personal, professional, or both. Marriages and romantic relationships end. Co-founders split ways. Employees […].

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Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts

Social Media Today

That'll make it easier to manage your Instagram presence while on the go.

Tools 190
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BeReal was Interesting, But Here’s Why It’s Not Going to Survive 

Ignite Social Media

In a time when we’re constantly bombarded with airbrushed images and highly staged content, BeReal’s more realistic approach is actually a breath of fresh air. While BeReal’s content resulting from their “share now” notifications may not be as exciting as what you’ll find on platforms like Instagram or Snapchat, that’s precisely what makes it so refreshing.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitch Ads Explained: Grow Your Brand With Streaming Ads

Hootsuite

Twitch became popular as a platform for live-streaming video games, but these days, that’s changing. The platform has seen a rapid increase in non-gaming streamers. Brands now have a new opportunity to reach their target audience through Twitch ads. Music streaming , for instance, became one of the most watched streams on Twitch as of 2021, with over 270 million hours of streamed music content.

Brands 97
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How to succeed in social without losing your sanity

Sprout Social

In early September, I had to write an article about corn. The Corn Kid took over social media, and as an Editorial Writer for Sprout, it was my job to cover it. In terms of workload, it wasn’t a heavy lift. But this article came with a new challenge. I had to wade through approximately 600,000 videos–all using the same sound–to get the content. To say it took a toll would be an understatement.

How To 95
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Jobs Skills Undergo Rapid Transformation for Social Media Marketers [Infographic]

Social Media Today

LinkedIn data reveals that 7 out of the top 10 skills listed for a social media director in 2021 were not a priority five years ago.

Skills 148
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A Demand Generation Guide for Marketers

Koka Sexton

Demand Generation Basics: What is Demand Generation and Why Do it? Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. It can help you identify potential customers, build your brand awareness, and create customer loyalty.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Discord Emojis: How to Use Them and Add Your Own to a Server

Hootsuite

You may be familiar with Discord, the popular platform for hosting real-time text, video, and voice chat, but do you know about Discord emojis ? One of the coolest features of Discord is the ability to add emojis to your messages. Many Discord emojis are built into the platform, but you can also add your own custom emojis, turn off emojis, or even remove an emoji from a server altogether.

How To 92
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How to write an engaging social media bio for your brand

Sprout Social

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. Alfred Nobel, the renowned Swedish chemist, inventor of dynamite and patron of the Nobel Prize, once said “For me, writing biographies is impossible, unless they are brief and concise, and these are, I feel, the most eloquent.

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Respond to Social Media Inquiries Faster – And Reap the Benefits

Social Media Today

You work hard to grow your account and earn loyalty. Discover the value of effective social media responses.

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Twitter Blue: New Signups For Paid Verification Appear Suspended After Impersonator Chaos

Forbes Social Media

New signups for the $8-per-month subscription appear to have been suspended after several impersonator accounts triggered chaos over the past two days.

Twitter 98
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What Is Cameo? Using Celebrity Videos to Promote Your Brand

Hootsuite

If you’ve ever wanted George Costanza to roast your dad on Festivus or Chaka Khan to sing you happy birthday, Cameo can make your dreams come true. You probably know Cameo as a platform that allows fans to request celebrity videos, but did you know that you can also use Cameo to grow your business? Read on to find out more about how Cameo can work for you and your company.

Video 91