Sat.Nov 12, 2022 - Fri.Nov 18, 2022

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Meta Releases ‘Galactica’ AI System Which Can Produce Academic Papers Based on Simple Prompts

Social Media Today

The system is able to produce whole academic papers - which totally won't be used by students to cheat the system.

System 196
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

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New Feature: Target Instagram Followers

Jon Loomer

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.

Features 212
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Tips Missing From Your Average Restaurant Marketing Guide

The Realtime Report

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. But with so many moving parts, it can be challenging to know where to start—or what you may be missing. Here are five tips your average restaurant marketing guide probably isn’t telling you.

Tips 182
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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Matt Hamada , Digital Engagement Manager for the City of Phoenix, shared actionable tips for consistently create fantastic content for government on social media at our latest Social Media Strategie

Content 163

More Trending

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Facebook Ads and Audience Saturation

Jon Loomer

If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. But, how can you know for sure? Luckily, there’s a way. And it’s clear that most advertisers don’t realize that it exists. Let’s take a closer look at what audience saturation is, how you can detect it, and what you can do about it.

Facebook 196
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How an ovarian cancer nonprofit used audience targeting to reach 1 in 6 women in the UK

Audiense

Ovarian Cancer Action (OCA) sought to connect with people on Twitter who were unaware of ovarian cancer and its symptoms. Early detection is critical for the best chance of full recovery.

Twitter 147
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Snapchat Highlights the Opportunities of Post-Christmas Ad Campaigns

Social Media Today

Snapchat is labeling the period post-Christmas and till the end of January as 'Q5'

Campaign 201
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Best Social Media Management Tools To Make You a Superstar

Ignite Social Media

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach. The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase? There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle.

CPM 188
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#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments

Amy Porterfield

Listen on… How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. Things are happening fast. You’re making split-second decisions. And whether […]. The post #515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments appeared first on Amy Porterfield | Online Marketing Expert.

Course 125
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Google Wins Court Case Against Russian-Based Bot Scam Group

Social Media Today

The case could establish new legal precedent for taking action against scam activity.

Groups 204
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People-First Tactics: How to Quell Quiet Quitting?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.

B2B 118
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. NFTs are now an $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own

Marketing 119
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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.

Types 115
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Snapchat Launches New Features to Celebrate the 2022 World Cup

Social Media Today

Snap's added a range of new features to help users engage with the 2022 World Cup.

Features 203
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Best Social Media Management Tools To Make You a Superstar

Ignite Social Media

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach. The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. Where do you start? Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now?

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7 Digital PR and Marketing Tends for 2023

Proactive Report

Download the full PDF version of the infographic here . 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model.

Marketing 105
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TikTok Launches New Audience Insights Tools to Dig Into Your Audience Data

Social Media Today

A heap of valuable new data filtering tools in TikTok Ads Manager.

Data 206
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#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb

Amy Porterfield

Listen on… A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something […]. The post #516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb appeared first on Amy Porterfield | Online Marketing Expe

Marketing 104
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Make an Instagram Reels Cover That Pops [Templates]

Hootsuite

Looking to create an Instagram Reels cover that really pops? You’re in the right place! Crafting the perfect cover for your Reel is essential to drawing in viewers and keeping them engaged with your content. Not only will a great cover help your Reels stand out, but it will also give your followers an idea of what to expect from your videos. The best part?

Template 111
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These TikTok Accounts Are Hiding Child Sexual Abuse Material In Plain Sight

Forbes Social Media

Private accounts on TikTok have become portals to some of the most dangerous and disturbing content on the internet.

Content 124
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Meta Launches New Holiday Marketing Planning Tools and Guides for SMBs

Social Media Today

Meta's published a range of tips and notes to help SMBs maximize their end-of-year push.

Tools 181
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How to Troubleshoot Microsoft Word Issues That May Halt Your Productivity

BeingOptimist

If you are having trouble saving a document, this article explains how to fix a Word issue by renaming files and resaving. The problem can also be caused by problematic add-ins, so make sure you disable them or uninstall them. And there’s more: Problems With Indexing. When an index is missing or disappears, the problem is usually related to your document’s template or formatting.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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TikTok Auto Captions: How and Why To Use Them

Hootsuite

We’ve all been there: You’re scrolling through your For You Page with your phone on silent mode when a video of someone talking comes up. You want to know what they’re saying, but there aren’t any captions to read. And since your headphones aren’t within reach, you keep scrolling. If you’re a creator or social media marketer, this isn’t the experience you want your followers to have.

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Can The Power Of Taylor Swift—And Her Fanbase—Finally Topple Ticketmaster’s Monopoly?

Forbes Social Media

Taylor Swift commands one of the biggest and most dedicated fan bases in the world—one that, following a disastrous Ticketmaster tour sales launch—could have the influence to break up the long-criticized ticketing giant.

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5 Twitter Updates that Elon Musk Should Consider to Maximize Revenue at the App

Social Media Today

Rather than constantly criticizing, we've come up with some ways that Elon could generate more revenue from the app.

Twitter 154
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Best Social Media Management Tools To Make You a Superstar

Ignite Social Media

As anyone who spends any time marketing on social media knows, managing all of your accounts can be a real hassle. There are so many different platforms and each one requires a different approach. The social media landscape for businesses has evolved rapidly with more people using social media on daily basis. At this point, 59% of the world’s population uses social media.

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Social Media Search Tactics: Top Tools and Tricks for 2023

Hootsuite

The volume of content on social media is staggering. Every day, users post more than 500 million tweets and over a billion stories on Meta’s various apps. And yet, many of us have no strategy for our social media searches. If you just let the algorithm dictate what you see, you’re barely skimming the surface of that vast content ocean. Getting better at social search will save you time and allow you to find exactly what you’re looking for.