Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream
Social Media Today
DECEMBER 12, 2022
Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.
Social Media Today
DECEMBER 12, 2022
Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.
Social Media Strategies Summit
DECEMBER 15, 2022
Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. Nor is it a surprise that 26% of marketers planned on increasing their content marketing budgets in 2022.
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014.
The Social Media Hat
DECEMBER 14, 2022
Today, all current Revue newsletter users received an email letting them know that as of Jan. 18, 2023, the service will be discontinued. Revue is a long form content newsletter service that Twitter acquired and integrated into the platform. It was quite beneficial to those who used it since it seamlessly encouraged Twitter followers to … The post Twitter To Shut Down Revue, Integrated Newsletter appeared first on The Social Media Hat.
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Ignite Social Media
DECEMBER 16, 2022
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . If you’re still figuring it out, we’ll do the heavy lifting for you.
Social Media Strategies Summit
DECEMBER 16, 2022
User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
DECEMBER 15, 2022
Facebook groups continue to grow as a social media channel for creators but a lot of folks are still confused about the value of having a Facebook group. Here are some common questions I have seen and some answers that will (hopefully) help you. The post 7 Common Questions I Hear About Facebook Groups and Their Answers appeared first on SocMedSean - Social Media Sean.
Ignite Social Media
DECEMBER 14, 2022
A little late running your holiday campaign? Say no more! . When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales. .
Social Media Today
DECEMBER 16, 2022
Ensure you’re getting the most value out of your marketing efforts with these landing page tips.
Jon Loomer
DECEMBER 14, 2022
The title of this post was generated by the ChatGPT bot. If you’re a marketer, you’ve surely heard the recent noise about ChatGPT. If you haven’t, it’s time to pay attention. ChatGPT is the biggest tech development we’ve seen in a long, long time. It has the potential to be enormously disruptive. Similar technology could change how you work, how you use the internet, how you learn, and even whether your current occupation is necessary.
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A beginner's guide to social media automation tools and getting automation right.
SocMed Sean
DECEMBER 13, 2022
The Facebook Algorithm has many different moving pieces, and understanding how it works is not simple. Here are some tips for understanding and working with the Facebook algorithm to expand the reach of your content. The post 5 Things About the Facebook Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.
Audiense
DECEMBER 11, 2022
It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.
Social Media Today
DECEMBER 13, 2022
Now, YouTube will tell you how long it will take for your video to upload in each display format.
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
WebInKnow
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
The Realtime Report
DECEMBER 16, 2022
The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023. By. Jack Tan, Co-Founder of WOO Network. Crypto holders want to make sure that the information that they get is always updated and covers both assets and liabilities. Various solutions have been put forward after the FTX collapse, but many solutions including proof of reserves fall short of establishing consumer trust.
Social Media Today
DECEMBER 13, 2022
Meta will work with other technology platforms to develop better approaches to the detection and removal of harmful content.
Hootsuite
DECEMBER 14, 2022
Are you using Instagram alt text? If not, you should be. Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.
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Sprout Social
DECEMBER 14, 2022
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides.
The Realtime Report
DECEMBER 15, 2022
5 Ways to Reduce Facilities. Maintenance Costs. Facilities are a source of ongoing expenses for any business. Apart from leasing , managing a facility comes with unexpected expenses, such as repair, cleaning, replacing furnishings, and routine maintenance costs. Sometimes, the maintenance costs of a facility are so high that it can seriously affect the profit margins and prevent your company from blossoming.
Social Media Today
DECEMBER 10, 2022
Crowdsourced moderation could be a way to reduce the decision-making pressure on Twitter's internal teams.
Hootsuite
DECEMBER 13, 2022
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you).
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
DECEMBER 14, 2022
“My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk,” Musk wrote November 6, only to ban the account 38 days later.
The Realtime Report
DECEMBER 12, 2022
What is Regulated Development Finance? Development finance can be a tricky concept to get to grips with as a first-time developer. Far from a simple property development loan , development finance is a bespoke, precision-engineered facility for the more ambitious and advanced property development projects. Throw the idea of regulated (and unregulated) development finance into the mix and the whole thing becomes all the more daunting.
Social Media Today
DECEMBER 16, 2022
Elon Musk seems to agree that tweets that could cause real world harm are a problem. Which is the key challenge for moderation teams.
Hootsuite
DECEMBER 12, 2022
You’ve put time and thought into creating your post or Reel. You have the budget set aside to help it go viral. But, for some reason, you cannot boost on Instagram, a.k.a. turn an organic piece of content into a promoted post. Don’t worry — there’s only a handful of reasons why you can’t boost a post or Reel on Instagram, and they all have easy fixes.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
DECEMBER 13, 2022
As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. And as I look at Pod, Hive and Post, I wonder if I’ll be creating MIT Official accounts for any of them in the near future.
Buffer Social
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
Social Media Today
DECEMBER 14, 2022
Being able to control what types of content you see on social is one thing, but is it enough to address the key challenges of moderation?
Hootsuite
DECEMBER 15, 2022
You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app. Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking your brain trying to figure out what Mastodon is, how it works, and whether you should be on it, too.
Sprout Social
DECEMBER 12, 2022
“Life finds a way.”. The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is life if not social?
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