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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. So, clearly, social media is a massive opportunity for higher education marketers. A big piece in the higher education marketing puzzle lies in figuring out the best way to position a given town, city, or state to prospective students.

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TikTok Launches New 'Creator Portal' Education Platform to Help Creators Maximize their Efforts

Social Media Today

TikTok has launched a new set of education resources for creators in order to provide guidance on how to build an effective platform presence.

Education 218
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How Higher Education Institutions Can Find and Work With Influencers

Social Media Strategies Summit

How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions. How Higher Education Marketers Can Find Relevant Influencers We know the types of influencers you might be working with; now, let’s discuss how to track them down.

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Google Launches New Training and Education Initiatives for National Small Business Week

Social Media Today

Google's launching a range of courses and education options to help brands adapt to the latest business trends.

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TikTok Adds Science-Based STEM Feed to Promote Educational Content

Social Media Today

The new feed of scientific content aims to highlight the educational potential of the app.

Education 198
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

And what does it look like in the field of higher education? Harvard Graduate School of Education An alternative to the ever-popular day-in-the-life video is combining user-generated clips captured over an extended period. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content.

Education 179
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Check out these ten examples of TikTok content for higher education: 1. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy?

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