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To that end, Stephanie recommends showcasing your content and linking it to your higher education institution s priorities. Register for our upcoming Higher Education Virtual Conference. Ultimately, leaders are more likely to support your strategy and vision if they understand the value of your work. Featured image by Freepik.
Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education?
It’s hard to understate the importance of social media in higher education marketing. So, clearly, social media is a massive opportunity for higher education marketers. A big piece in the higher education marketing puzzle lies in figuring out the best way to position a given town, city, or state to prospective students.
How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions. How Higher Education Marketers Can Find Relevant Influencers We know the types of influencers you might be working with; now, let’s discuss how to track them down.
That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Check out these ten examples of TikTok content for higher education: 1. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy?
And what does it look like in the field of higher education? Harvard Graduate School of Education An alternative to the ever-popular day-in-the-life video is combining user-generated clips captured over an extended period. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content.
From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. So when I saw that higher education institutions were doing it, I thought we shouldn’t do it because it’s not going to land well.” Learn more: Thinking of joining TikTok?
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.
AI Education is Critical for Leadership and Teams, Not Just Select Roles AI tools can do incredible things, but leadership and teams need to understand the capabilities and limitations so they can continue to experiment and clear up misconceptions that pop up. However, things are moving fast.
Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Tip: Invest in Scalable AI Solutions and Education for Gradual Integration How can you get the ball rolling on using AI in your organization?
A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Ryan is a brand marketing expert with over two decades of higher education experience. Figuring that stuff out can be tough.
Canadian Prime Minister Justin Trudeau took to Twitter to announce that Canada would give $50 million to a global charity for children’s education. Sorry I can’t be with you – but how about Canada pledges $50M to @EduCannotWait to support education for women & girls around the world? Work for you?
A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand. In this episode, he shares how you can take one blog post, podcast episode, whitepaper, or presentation and turn it into multiple social media posts.
More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.
And when a problem is above your pay gradelike when it requires a change in legislation to resolveyou can still educate your audience about the situation and make them feel heard. Often, its simply a matter of being patient, kind, and empathetic. Most of them are pretty disarmed when you actually respond, Jessie explains.
But this explanation is at least an educated guess. Educated guess The main question I have, even after implementing this integration, is What does this do?? My educated guess is that this is complementary. Once it disappeared, I created a new ad set that I ran for a few days. Is it a coincidence? It might help your results.
Who doesn’t love a good educational post where you can get all the tips without having to click any links or leave the platform? Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.
Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We only hire the best talent to support our education clients, including a Client Relationship and Project Manager, a PPC Specialist, a Creative Strategist and Copywriter, a Paid Social Manager, and a Graphic Designer.
Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We’ve done a great job of leveraging trends across higher education and the individual social media platforms to showcase what it’s like to be a student at Kent State. Please briefly describe the structure of your team.
Learn more: 10 Great Examples of User-Generated Content in Higher Education and 10 Examples of Higher Ed Institutions Leveraging Student Content Creators Want to learn how top higher ed marketers leverage LinkedIn to hit their marketing goals? Register for one of our upcoming social media conferences.
Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).
That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.
Core elements of social media management include audience research, platform choice, SMART goals, and a balanced content calendar of educational, entertaining, and promotional posts. Educational content A Statista survey found that 41% of Instagram users want informative content on the app.
Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. Even though these people weren’t professional communicators, there was a clear opportunity to help them create better, more helpful social media content by sharing best practices and educational resources.
This detailed data enables him to educate the business about the power of employee advocacy and demonstrate the direct correlation between social media activities and business outcomes.
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