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Keep reading for fresh 2024 benchmarks for the education sector that will help you put your results in perspective. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education?
It’s hard to understate the importance of social media in higher education marketing. So, clearly, social media is a massive opportunity for higher education marketers. A big piece in the higher education marketing puzzle lies in figuring out the best way to position a given town, city, or state to prospective students.
How Influencer Marketing Is Unique for Higher Ed Marketers At first glance, “traditional” influencer marketing doesn’t feel like a great fit for higher education institutions. How Higher Education Marketers Can Find Relevant Influencers We know the types of influencers you might be working with; now, let’s discuss how to track them down.
And what does it look like in the field of higher education? Harvard Graduate School of Education An alternative to the ever-popular day-in-the-life video is combining user-generated clips captured over an extended period. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content.
From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. So when I saw that higher education institutions were doing it, I thought we shouldn’t do it because it’s not going to land well.” Learn more: Thinking of joining TikTok?
That’s a massive advantage in higher education marketing, where budgets are often tight, and marketers must split it across a wide range of tools and channels. Check out these ten examples of TikTok content for higher education: 1. Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy?
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.
AI Education is Critical for Leadership and Teams, Not Just Select Roles AI tools can do incredible things, but leadership and teams need to understand the capabilities and limitations so they can continue to experiment and clear up misconceptions that pop up. However, things are moving fast.
To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Tip: Invest in Scalable AI Solutions and Education for Gradual Integration How can you get the ball rolling on using AI in your organization?
As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. officialbgsu We’re college students!!
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Ryan is a brand marketing expert with over two decades of higher education experience. Figuring that stuff out can be tough.
A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand. In this episode, he shares how you can take one blog post, podcast episode, whitepaper, or presentation and turn it into multiple social media posts.
A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.
Meta, Snapchat, and TikTok tried to shut down a lawsuit that accuses them of harming students education, but the courts werent buying it. They claim the platforms are fueling mental health crises, disrupting classrooms, and creating a massive burden on educators.
And when a problem is above your pay gradelike when it requires a change in legislation to resolveyou can still educate your audience about the situation and make them feel heard. Often, its simply a matter of being patient, kind, and empathetic. Most of them are pretty disarmed when you actually respond, Jessie explains.
Learn more: 10 Great Examples of User-Generated Content in Higher Education and 10 Examples of Higher Ed Institutions Leveraging Student Content Creators Want to learn how top higher ed marketers leverage LinkedIn to hit their marketing goals? Register for one of our upcoming social media conferences.
This detailed data enables him to educate the business about the power of employee advocacy and demonstrate the direct correlation between social media activities and business outcomes.
Starting with healthcare and higher education, these pre-built Themes will help marketers instantly visualize and investigate social conversations as they relate to relevant categories (for example, admissions, campus safety and alumni in higher education).
From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement. From K12 to higher education institutions, schools saw more concentrated engagement times on YouTube midweek, on Tuesdays and Wednesdays at midday. Thursdays: 11 a.m.
Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We’ve done a great job of leveraging trends across higher education and the individual social media platforms to showcase what it’s like to be a student at Kent State. Please briefly describe the structure of your team.
For many parents, it can be difficult to find activities that are both educational and fun for kids. Also, while educational games are an active medium for learning, kids are coached by SEL experts who guide the students in the direction that fits their learning styles.
That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. How Wealthsimple Foundation’s Money Master Class was born Li shares that Wealthsimple Foundation’s goals are primarily to support and educate Canadians regarding finances and financial literacy.
Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. We only hire the best talent to support our education clients, including a Client Relationship and Project Manager, a PPC Specialist, a Creative Strategist and Copywriter, a Paid Social Manager, and a Graphic Designer.
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