Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 271

Content Marketing Loyalty Collaboration 271

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 212

Tools Sample Samples Marketing 212

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 216

Statistics Social Media B2B Marketing 216

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 215

Statistics Social Media B2B Marketing 215

Mindjumpers

APRIL 24, 2012

The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. What NOT To Do On Facebook.

Advertising 247

Advertising Facebook Survey Overview 247

Mindjumpers

DECEMBER 11, 2012

Currently, he is working on education software for international schools in Asia. . They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). Grassroots have a lower education level, live outside of the big cities unless they work there as migrant workers. They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Waxing UnLyrical

NOVEMBER 30, 2012

You may be prohibited or uncertain about engaging with patients online or via text message but you can still carefully address common concerns and help educate your patients outside of your office. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. News Health article. Benefits v.

Health Care 279

Health Care Social Media Insurance Education 279

Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. In 2005, YouTube was launched. Source: Instagram ).

Trends 189

Trends Video Hubspot Marketing 189

Jon Loomer

JULY 23, 2019

Sometimes, an advertiser simply needs some pre-built documentation for themselves, or to help educate colleagues, clients, or partners about a specific topic. ” The Art and Science of Movie Marketing. Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming.

Curation 167

Curation List Automotive Real Estate 167

Firebelly

FEBRUARY 23, 2012

He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. Whether we are speaking by phone, through Twitter or via mobile you must deliver the brand via the technology efficiently and effectively. What’s the next step for social media marketing?

ROI 244

ROI Engagement Training Exercises 244

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think. Trademark number 97097363.

Telecommunications 218

Telecommunications Wireless Software Applications 218

agora pulse

JUNE 10, 2020

Use these mobile apps for social and get started crafting fantastic content right away. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. (So Quik by GoPro.

Mobile 131

Mobile Social Media Video Library 131

Ignite Social Media

MARCH 26, 2025

Consider Mobile Viewers : According to eMarketer, mobile devices account for 31.9% Educational, how-to, and entertainment-based content performs well here. Use High-Contrast Colors : Ensure text overlays stand out against the background. Tap the image on the right for a quick example of how easy this can be!)

Engagement 88

Engagement Video FeedBurner MySpace 88

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Mindjumpers

DECEMBER 12, 2012

Currently, he is working on education software for international schools in Asia. . It’s my impression that the traditional social networks are moving into the background replaced by mobile social networks. Indeed, in 2012, more than half of the hits to Chinese websites came from a mobile device.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Knowledge Base Authentication 145

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. The most important social media demographics for marketers. billion people use mobile devices for social media—and that number is likely to grow since 5.11 billion people now have mobile phones. 75% of U.S.

Social Media 145

Social Media Marketing YouTube LinkedIn 145

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 274

Twitter Bazaarvoice B2B Microsoft 274

Waxing UnLyrical

JULY 27, 2011

QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. But here’s the thing: QR codes are only cool to other marketing-minded people. So should you use a QR code in your next marketing initiative? Guest post by Mikinzie Stuart.

SMS 270

SMS Sample Samples Campaign 270

Hootsuite

NOVEMBER 21, 2023

Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. You can also choose the Category your video belongs in (Entertainment, Education, etc) and select whether you want your published Short to be public, private, or unlisted. Let’s get into it. ” So if you want to add tags, go ahead.

Mobile 119

Mobile YouTube Remix HootSuite 119

Hootsuite

MARCH 11, 2020

LinkedIn education demographics. 57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn education demographics.

LinkedIn 145

LinkedIn Social Media Marketing HootSuite 145

Social Media Strategies Summit

FEBRUARY 8, 2023

We were lucky to have Moriah Walker , Social Media Manager at UNC Charlotte, give us her un-Googleable tips for social media in the world of higher education at our annual summit. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 244

Social Media Google Tips Templates 244

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

Team 177

Team Marketing B2B Eventful 177

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. 51% of Americans with a college education use LinkedIn. LinkedIn user statistics.

Statistics 145

Statistics LinkedIn Marketing HootSuite 145

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media 145

Social Media Statistics Marketing Reddit 145

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. And any content-marketing organization must answer the critical question: Does it work? People were on the move.

Mobile 100

Mobile Metrics ROI Press Release 100

Mindjumpers

OCTOBER 27, 2014

Weibo has 500 million registered users – 290 million being monthly PC users and 106 million mobile users. Weibo users tend to be 20- to 40-year-old, well educated people with an above average income. Some unique and popular tactics, marketers can adopt. Important days for marketers. Tone of voice.

Platform 251

Platform Social Media Overview Social Networking 251

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Sprout Social

JUNE 10, 2021

How do you choose which marketing channel to focus on? Marketing email newsletters have been around for decades. Marketers who work with email are constantly trying to make sure theirs is the one you open. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months.

Newsletter 141

Newsletter How To Marketing Templates 141

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

Social Media 143

Social Media Strategy Marketing Consultant 143

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 257

Social Media Privacy Training Policies 257

Waxing UnLyrical

JULY 24, 2013

You may be prohibited or uncertain about engaging with patients online or via text message but you can still carefully address common concerns and help educate your patients outside of your office. Obstacle: Not knowing how to use social media tools or being overwhelmed by the lingo and regulations can be intimidating. News Health article.

Health Care 200

Health Care Social Media Insurance Education 200

Social Media Strategies Summit

DECEMBER 20, 2023

Marketers often get stuck trying to find the right creative elements for all their visual needs. For instance, POPSUGAR Wellness posts a lot of social graphics and images overlaid with inspirational and educational text. Consider Your Color Combinations Most social media marketers have some sort of brand color palette to work with.

Brands 246

Brands Tips Templates Template 246

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 153

B2B Tips Twitter Marketing 153

Social Media Strategies Summit

JANUARY 2, 2020

More and more consumers are using their mobile phones to make holiday purchasing decisions. 75% of Thanksgiving weekend shoppers turned to mobile to research and make purchases, while younger generations also utilized social platforms to track sales and promotions. 6 Gap Goes 100% Digital, Taps Into Experience Economy.

Campaign 148

Campaign Retail Loyalty Marketing 148