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Impressions vs Engagement: Which should you report on?

Oktopost

Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What is engagement?

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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It reads: Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped. Have you been using Engaged-View attribution? That is, until now.

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Creating Engaging Content: Tackling the Top Challenges for Social Media Marketers

Ignite Social Media

Generating Engagement At a staggering 43%, this is clearly the primary concern for many of us. Crafting fresh, compelling content on a consistent basis is no easy feat, but it’s essential for keeping your audience engaged and your brand top-of-mind.

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How To Nurture Employee Engagement

The Realtime Report

How To Nurture Employee Engagement Employee engagement is at the center of any successful business. In general, when employees are engaged, they tend to be more committed, productive, and satisfied, leading to better business outcomes. Here are some key ways to nurture employee engagement in your workplace.

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3 Leadership Behaviors that Drive Loyalty & Engagement

Because leaders across the organization, from the C-suite to frontline managers, disproportionately affect employee engagement. It goes back to the old saying: “A boss has the title, but a leader has the people.”

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Duplicate an Ad and Leverage Engagement

Jon Loomer

You’re attempting to duplicate an existing ad, and instead of creating a new ad from scratch, you want to leverage the engagement on that ad. If you customize the text or creative by placement in that ad, you won’t be able to duplicate it to leverage that engagement. But you can’t. Like I said, it’s not perfect.

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Engage in Effective Customer Communication with Canned Responses

Oktopost

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. But even on a good day where social engagement is meaningful, social media itself can be chaotic. After all, having meaningful conversations on social media is what connects people and brands.

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The HR Playbook: How to Decrease Costs & Increase Engagement

On the other hand, you need to find ways to motivate and engage your teams, so that morale doesn’t take a hit. In a volatile economy, HR leaders need to do a magic trick. On the one hand, you must pull out every cost-saving trick you can to run the organization efficiently. Download our new guide to see how it’s done.

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How to Decrease Costs and Increase Engagement - The HR Playbook

You must trim costs and run a lean operation while still managing to motivate and engage employees so morale doesn’t take a hit. Preparing for the future in this volatile economy means making some tough decisions. In Paycor’s new whitepaper, we share 13 practical ideas to accomplish both of those objectives.

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The 3 Leadership Behaviors that Drive Fierce Loyalty & Extreme Engagement

Nothing motivates employees more than a great boss. Are you developing your leaders? Give them the tools to train and inspire the rest of your organization. Get the 3 steps for developing effective leaders in Paycor’s leadership guide.

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Recruit and Retain New Blue-Collar Talent

Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals. Blue-collar jobs have a branding problem. One company, GEON, partnered with Paycor to find the solution.

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How to Design a People-First Benefits Package for Your Unique Team

A strong benefits package attracts top talent, boosts engagement, and retains top performers. Benefits are central to any HR strategy. Download Paycor’s benefits admin toolkit to learn how to: Navigate open enrollment Offer mandatory benefits Select non-traditional benefits for your unique team

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HR in 2025: Insights & Predictions

What type of worker is most engaged—hybrid, remote, or onsite? What are the drivers of effective leadership? What does the C-suite think HR is most responsible for? And why is a wave of HR resignations more likely in the next 12 months?

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How HR Can Create a Culture of Feedback

Workers who get daily feedback are 3x more engaged (Clear Company). Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback. 65% of employees want more feedback (Zippia). Regular feedback decreases employee turnover by 14.9% (Zippia). Get the Guide today!

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How to Lead Blue-Collar Teams

If your employees are engaged by a frontline manager they trust, it can take a pay raise of more than 20% to poach them ( Gallup ). The demand for blue-collar workers outstrips supply, and even if a recession temporarily depresses hiring, the talent shortage is here to stay. The good news is frontline managers can make all the difference.