Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 134

Social Media Strategies Summit

JANUARY 25, 2024

But why does that matter from a marketing perspective? It works the same way for government agencies: when people engage with you through several different platforms, they’re more likely to build a closer connection with you. You might tag them in a meme on Instagram, email them, and text them — all on the same day.

Communities 262

Communities Social Media Engagement Transportation 262

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

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Small Business Research Marketing Compete 134

Ignite Social Media

DECEMBER 8, 2022

Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. Making it more user-friendly, engaging, and a great brand content marketing tool. There’s no absolute reason for brands to miss out on marketing on Pinterest. But first, why Pinterest anyway? Why Pinterest?

Engagement 179

Engagement Brands Content Hashtag 179

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

Hootsuite

SEPTEMBER 25, 2023

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Without social media benchmarks (a.k.a. Clear data.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 101

Engagement Tips Loyalty Metrics 101

Bill Hartzer

MAY 9, 2024

Deloitte’s latest research, “ 2023 Creator Economy in 3D ,” reveals a pivotal shift in consumer behavior and brand engagement. According to the study, a striking 60% of consumers are more likely to engage with a brand that aligns with a content creator they trust.

Engagement 78

Engagement Brands Loyalty Influencer 78

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? And like any other type of social media engagement , competition on YouTube is fierce. Below we explain how YouTube engagement is calculated, plus we provide 10 ways to increase your YouTube engagement rate. What is YouTube engagement? What is YouTube engagement?

YouTube 95

YouTube Engagement Metrics Analytics 95

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 221

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands.

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Influencer Campaign Marketing B2B 184

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. Watch the video below.

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Influencer Retail Marketing Discount 141

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Her content had more than 39,000 views and more than two million engagements.

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Influencer Engagement Fashion Retail 211

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

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Engagement Video Groups Groups 194

Social Media Strategies Summit

DECEMBER 22, 2022

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. Every government social media marketer occasionally struggles with ideas or a lack of content. It will likely lead to engagement. But getting it right can be tough.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 131

Engagement Training Apple Conference 131

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. What is TikTok marketing? High engagement rate.

Engagement 119

Engagement Hashtag Influencer Trends 119

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 84

Industry Influencer Trends Marketing 84

Sprout Social

MARCH 25, 2024

The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. What type of content do they like to engage with?

Hashtag 86

Hashtag Instagram Engagement Brands 86

Bill Hartzer

OCTOBER 25, 2023

Proactive Customer Engagement : Beyond the inbound call center solution, Yeastar is gearing up to enable outbound calling campaigns, complete with features like auto dialers. This strategic approach not only diversifies our offerings but also taps into a burgeoning market with remarkable growth potential.

SMS 179

SMS Engagement Upcoming Collaboration 179

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Keyhole.co

MARCH 18, 2024

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Nestlé’s marketing strategy for products has always been strong. Plus, it uses a host of other clever marketing and content strategies.This blog will go into the details of how.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? Instagram Stories provide many great engagement tools that are simple, yet effective. Emoji Commenting.

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Class Engagement Social Media Travel 180

The Realtime Report

OCTOBER 27, 2023

Instagram Influencers with Up to 100K Followers have the Highest Average Engagement Rate of 6.89% Marketers are willing to dig deep into their pockets to promote on Instagram. Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling.

Influencer 91

Influencer Engagement Instagram Survey 91

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

Engagement 118

Engagement Apple How To Startup 118

Bill Hartzer

DECEMBER 7, 2023

(from left) Ashley Guo, Strategic Partnerships of Meta; Alan Chan, Founder and CEO of Omnichat; Lucy Cheung, Director of Group Marketing and Corporate Communications of Miramar Group; Christine Tam, Senior E-commerce Manager of Swire Resources Limited; Pak Hui, Chief Operating Officer of Omnichat officiated at the opening ceremony of the Summit.

Groups 97

Groups Groups Resources Engagement 97

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 206

Engagement Video Facebook How To 206

Keyhole.co

OCTOBER 20, 2022

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate? Why Should You Track Engagement Rate?

Engagement 105

Engagement Metrics ROI Comparison 105

agora pulse

JANUARY 13, 2021

A good social media caption has the power to attract, engage, and convert fans. Digital marketing, specifically social media, skyrocketed in 2020 with consumers stuck at home and physical stores closed. Global lockdowns pushed businesses to focus heavily on their social media strategies and revaluate their sales and marketing models.

Social Media 191

Social Media Engagement Tips Hashtag 191

Jon Loomer

OCTOBER 6, 2020

Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience. This audience will only include someone who has engaged with your form during the past 90 days. Why was this important?

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Engagement Facebook Advertising Examples 195

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Hey, engagement is engagement! Great for video-centric marketing.

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Social Media CPA CPM CPC 124

Social Media Today

MARCH 20, 2022

Want to increase engagement on your social media polls? They break things down as follows: The benefits of using polls in digital marketing. Are you looking for ways to improve your social media strategy? The team from Blog Waves share their tips for success in this infographic.

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Engagement Social Media Tips Team 171

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. A customer engagement platform is the command center for your business’s customer data and tools.

Platform 91

Platform Engagement Loyalty API 91

Amy Porterfield

JANUARY 12, 2023

Your A-Z Guide For Creating A Highly Engaged Paid Online Community Listen on… My Paid Facebook Bootcamp had a 66% engagement rate – here’s what we did As my dear listener, I wanted to share something I’m incredibly proud of with you — and it’s that one of my recent Paid Bootcamps, Course […].

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Communities Engagement Course Facebook 128

Hootsuite

JUNE 9, 2022

No matter how many followers you have , encouraging engagement on any social platform can be tricky. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Engagement 145

Engagement Twitter HootSuite Survey 145

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. It’s because social media is the third-largest engagement channel just after email and website.

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Engagement B2B Data Social Media 118