Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

Reputation 145

Reputation Tools Brands How To 145

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 118

Examples Strategy HootSuite Sentiment 118

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. For example, one might assume all content involving illegal drugs is inappropriate.

Reputation 137

Reputation Brands Guidelines Advertising 137

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 128

Reputation Social Media HootSuite Sentiment 128

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

Reputation 138

Reputation System Brands Knowledge Base 138

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 144

Examples Influencer Campaign Marketing 144

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

Examples 139

Examples Brands Reputation Sentiment 139

Hootsuite

OCTOBER 9, 2024

We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. For example, tech companies like Slack involve customers in their product development process. 6 examples of brands using social listening for brand advocacy Need to see the concept in action? Hint: Listen up.

Examples 99

Examples HootSuite Sentiment UGC 99

Sprout Social

APRIL 23, 2024

In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. We’ve also included real-life examples from top brands to inspire you. Use the LinkedIn post ideas and examples above to fuel your strategy.

Examples 125

Examples LinkedIn Newsletter Hosting 125

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Multinationals, on the other hand, have a reputation for being exploitative.

Examples 145

Examples Company Social Media Apparel 145

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Here are a few examples from well-known healthcare organizations.

Policies 110

Policies Template Templates Examples 110

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

Metrics 115

Metrics Examples Marketing HootSuite 115

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Or when Burger King UK tweeted, “ Women belong in the kitchen ”?

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. When it comes to brand reputation, the buying experience is just as important as the product itself. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. You only get one first impression. The post What is social commerce?

Examples 143

Examples Tips Patterns Instagram 143

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”

Retail 187

Retail Buy Consultant Reputation 187

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. Feature one recently sold listing, or choose a few examples from the same zip code, and briefly touch on a factor you had to overcome to sell it.

Real Estate 115

Real Estate Examples HootSuite Facebook 115

The Realtime Report

SEPTEMBER 3, 2020

Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). Acts of online sabotage involve harming a business’s reputation. admitted they have damaged the online reputation of another business they compete with. The Survey.

Study 184

Study Reputation SEO Survey 184

Social Media Strategies Summit

NOVEMBER 4, 2021

Example: :3ildcat. One such example comes from YouTuber :3ildcat , whose videos revolve around one of the most specific subjects out there. Example #1: Transparent Labs. Supplements manufacturer Transparent Labs ventured to build its reputation on a trustworthy, science-driven approach to health and wellness.

Content 231

Content Marketing Compete Case Study 231

Jon Loomer

JANUARY 2, 2022

If you intentionally skip the Special Ad Category declaration so that your targeting, for example, won’t be restricted, expect to get your ads flagged. For example, you can’t suggest that a targeted user is in financial trouble, but you can promote a financial service that helps people manage debt.

Facebook 213

Facebook Policies Issues Reputation 213

Oktopost

JANUARY 22, 2025

For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks. How the policy protects employees, the company, and its reputation. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S.

Policies 132

Policies Company Social Media Guidelines 132

Sherrilynne Starkie

AUGUST 29, 2020

Your reputation among media professionals is a valuable asset. I follow Spin Sucks , PR Daily , the For Immediate Release Podcast and the Marketing Book Podcast , as examples. As a media relations specialist, you need to serve them well by providing interesting, timely stories that their audiences want to hear. Meet their deadlines.

News 243

News Policies Reputation Consultant 243

Webbiquity SMM

MARCH 29, 2022

For example, if you are an expert at providing CRM software information, mention that in your Quora profile. For example, here’s Neil Patel’s Quora profile where he clearly states who he is and what he does. Getting called out for errors can damage your reputation on the platform. Target questions in your domain only.

Brands 228

Brands NoFollow Marketing How To 228

The Realtime Report

DECEMBER 11, 2020

For example, you could introduce a business continuity and disaster recovery service, which can back up your data with offsite encryption in the cloud. For example, an employee could unwittingly download ransomware onto the computer network. The faster you can recover your lost data, the less downtime your company will experience.

Training 185

Training Issues Software Cost 185

Dave Fleet

JANUARY 5, 2023

This is based on the idea that the more attention an issue receives, the more influential it becomes, the further it spreads and the more damage it can do to an organization’s reputation. This could include reputable news outlets, academic institutions, or independent fact-checking organizations.

Social Media 195

Social Media Reputation Study Organization 195

Convince & Convert

SEPTEMBER 19, 2024

This means that psychological insights are as relevant in B2B branding as they are in B2C branding, and connecting with individual ambitions, motivations and values can create loyal customers and drive a trusted reputation in your industry. Source: flodesk.com This is more challenging in B2B. Your customers care about the bottom line.

B2B 142

B2B Brands Marketing Reputation 142

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are. What is review management?

Review 120

Review Brands Sentiment Reputation 120

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. For example, an unresolved data breach can lead to financial loss for customers.

Press Release 129

Press Release Banking Reputation Marketing 129

Sprout Social

APRIL 23, 2024

6 marketing competitor insights to consider for your business strategy The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics.

Analysis 130

Analysis Sentiment Marketing Reputation 130

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Brand24 is a media monitoring and reputation management tool that searches for brand mentions on social media and almost anywhere online. Another example of a social media analytics tool. A social media analytics tool example, Brandwatch. ShortStack. Socialbakers.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 10, 2023

Review management vs. reputation management Top review management software in the market How to find the best review management software Choose a review management software designed for top platforms Why do companies need review management software? Why do companies need review management software?

Software 129

Software Review Reputation How To 129

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. Here’s an example of what the final product looks like… [link] 3. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads.

Facebook 202

Facebook How To Reputation Types 202

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. Monitoring TikTok also strengthens reputation management because you can keep a close eye on potential crises and respond to questions, concerns and critiques promptly.

Tools 138

Tools Strategy Brands Sentiment 138

Convince & Convert

AUGUST 29, 2024

A simple example of this is that your videos appear not only on the platform itself but also pop up in relevant Google search results. All of that empowers you to safeguard your brand’s reputation and ensure your message reaches the right audience in the right context.

YouTube 140

YouTube B2B Reputation Video 140

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Hootsuite

DECEMBER 8, 2021

9 example social media goals. The following examples will help you frame your work in concrete, actionable terms. Manage brand reputation. Goals to manage your brand reputation aim to influence your public’s attitudes about you. The metrics for brand reputation are similar to those of brand awareness.

Social Media 145

Social Media Strategy HootSuite Reputation 145

Jon Loomer

MAY 31, 2023

Very few even have a reliable and stable reputation to know what we’re actually getting. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Here’s an example… The question is related to Facebook ads strategies.

Training 190

Training Content URL FAQ 190

Sprout Social

DECEMBER 31, 2024

This could reveal controversies that arent happening on the influencers profile but are nevertheless having a big impact on their reputation in the wider world. Skipping this stage risks serious reputation damage in the future if you work with an influencer who posts insensitive or abusive content.

Collaboration 101

Collaboration Influencer Brands Metrics 101