Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

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Reputation Review Sentiment Aggregator 132

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Reputation Social Media HootSuite Sentiment 128

Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. What are brand safety tools?

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Reputation Tools Brands How To 145

Waxing UnLyrical

JANUARY 24, 2013

There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. For example, a tree at Union Station in Toronto, Ont.

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Data Sysomos Sentiment Analytics 250

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

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Reputation System Brands Knowledge Base 138

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

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Examples Brands Reputation Sentiment 139

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Sprout Social

AUGUST 17, 2022

Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning. In advertising, brand safety refers to the measures that protect a brand from mishaps that might threaten its reputation. For example, one might assume all content involving illegal drugs is inappropriate.

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Reputation Brands Guidelines Advertising 137

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

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Reputation Strategy Tweetdeck Review 137

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Gauge customer sentiment. View this post on Instagram.

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Examples Company Social Media Apparel 145

Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Why is brand reputation important? You built your brand into one that consumers love and trust.

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Reputation Sentiment Nielsen Loyalty 98

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. We’re all beautiful flowers, et cetera, et cetera.

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Metrics Examples Marketing HootSuite 115

Sprout Social

APRIL 23, 2024

In this article, we’ll explore various content formats that work well on the platform and provide post ideas and examples you can adapt for your own LinkedIn marketing strategy. We’ve also included real-life examples from top brands to inspire you. But what types of content should you be posting on LinkedIn? Image source 5.

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Examples LinkedIn Newsletter Hosting 125

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

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Sentiment B2B Patterns Analysis 139

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

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Crimson Hexagon Sentiment Analysis Samples 219

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

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Social Media Loyalty Airlines Marketing 235

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. In this article, we cover what review management is, how it supports reputation management and what its benefits are. What is review management?

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Review Brands Sentiment Reputation 120

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. What is TikTok monitoring?

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Tools Strategy Brands Sentiment 138

Sprout Social

AUGUST 19, 2021

3 social commerce examples you can learn from. When it comes to brand reputation, the buying experience is just as important as the product itself. Savvy sellers can use this information to confirm the existing voice of customer research against real examples. You only get one first impression. The post What is social commerce?

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Examples Tips Patterns Instagram 143

Webbiquity SMM

FEBRUARY 4, 2014

” Brands are instead focusing on reach, engagement and sentiment metrics. 10 Examples of Social Media ROI [INFOGRAPHIC] by Social Media Today. CMOs On Social Media – Where’s The ROI?

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ROI Social Media FeedBlitz Metrics 209

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. For example, someone saying they prefer iPhones because they enjoy using FaceTime would be an indirect mention.

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Brands Sentiment Forums Brand Monitoring 119

Sprout Social

APRIL 23, 2024

6 marketing competitor insights to consider for your business strategy The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics.

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Analysis Sentiment Marketing Reputation 130

Waxing UnLyrical

JULY 11, 2012

So, for example, if you wanted to know about your brand, you’d type in something like “brand name”, or – if you want to filter a bit – “brand name + brand service + brand product reviews.”. So, if I’m an HVAC company using listening tools to find new customers, a search for “broken furnace” may or may not be productive for me.

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Social Media Issues Conversation Banking 222

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

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Influencer Campaign CPM Sentiment 129

Keyhole.co

FEBRUARY 5, 2025

Social Listening Examples to Inspire Your Marketing Campaigns The following examples highlight how companies and businesses use social listening to drive campaign success. Nike The renowned sportswear brand is a fantastic example of top companies using social listening to amplify their marketing campaigns. Source: Starface 3.

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Sentiment Trends Hashtag Social Media 110

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool. Example of a social media analytics tool.

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Analytics Social Media Tools Price 179

Social Media Strategies Summit

NOVEMBER 26, 2024

They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said.

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Platform Strategy Team Issues 200

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Brands How To Sentiment Metrics 141

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

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B2B Sentiment Analysis Reputation 155

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. For example, an unresolved data breach can lead to financial loss for customers.

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Press Release Banking Reputation Marketing 129

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. They’re a textbook example of how to build a platform by doing one thing better than anyone else. These tools can help you find out. 1) Socialbakers. ” — Inc.

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Social Media Tools Netvibes Sample 213

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Webbiquity SMM

JANUARY 31, 2019

Your company’s reputation is can be significantly impacted by its social media presence. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. It should help you more effectively capitalize on trends and address pressing problems in your industry.

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Social Media Analysis Sentiment Comparison 192

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. For example, you could quickly gather information about new competitor products like features, pricing and initial customer reactions. And there’s more.

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Tools Sentiment Marketing Reputation 129

Sprout Social

JANUARY 21, 2021

However, doing so could also damage your brand’s reputation. Another prime example is marketing during a recession. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Dig into messages from your fans, followers and customers.

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Sentiment How To Marketing Analysis 143

Convince & Convert

AUGUST 29, 2024

A simple example of this is that your videos appear not only on the platform itself but also pop up in relevant Google search results. All of that empowers you to safeguard your brand’s reputation and ensure your message reaches the right audience in the right context.

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YouTube B2B Reputation Video 140

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. Example: demonstrate positive changes in brand reputation). Example: sentiment). Example: CMO and R&D). Example: Facebook, Instagram and Twitter).

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