Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. These insights help brands personalize content for marketing and advertising.

Strategy 113

Strategy Sentiment Marketing Patterns 113

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Koka Sexton

DECEMBER 26, 2022

It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. Now, the role of marketing has fundamentally evolved, changed and grown. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing strategies should start with social.

Marketing 142

Marketing Social Media Management Team Campaign 142

Sprout Social

SEPTEMBER 15, 2021

Keep reading to gain five takeaways marketers can apply to their seasonal marketing strategies. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes. Act on the anticipation for autumn early.

Apple 132

Apple Marketing Meme Focus Group 132

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Across the social media landscape, there are probably trillions of data points that are essential to your business.

Social Media 123

Social Media Sentiment Survey Marketing 123

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281

Sports Brands Focus Group Groups 281

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. The importance of social listening for B2B marketing.

B2B 91

B2B Marketing Sentiment Influencer 91

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. Create your next marketing campaign around hydration.

Social Media 107

Social Media Sentiment Marketing Analysis 107

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Products 97

Products Team Focus Group Collaboration 97

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 90

Marketing Loyalty Case Study Cost 90

Sherrilynne Starkie

OCTOBER 17, 2018

It’s news to keep marketing and communications professionals ahead of the curve. Coke’s marketing misstep in New Zealand. I guess Coke has never heard of the concept of using focus groups to test marketing. The night that YouTube went dark. It remains unclear what caused the outage. — SS.

YouTube 199

YouTube Focus Group Google Newsletter 199

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. Work With Diverse Influencers. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

Content 162

Content How To Marketing Case Study 162

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios. Listening mindfully.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

The Realtime Report

JUNE 18, 2018

How to Leverage Your Customers to Improve Your Marketing Strategy . Planning a marketing campaign should not start with your marketing team. Everything that you do that is related to marketing your business must come from the people you are trying to advertise to. It should start with your target audience.

Strategy 70

Strategy How To Marketing Survey 70

Socialmedia.biz

FEBRUARY 15, 2020

As you prepare to launch a new product, you must let everyone know what they are doing, how much money has been set aside for the project, and how long it will take to create the product, test it, and market it. You can create focus groups that will tell you who wants to buy the product. Conclusion.

Products 102

Products Project Focus Group Discount 102

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Still, I will say that social media is ever so much better a resource than using focus group scenarios. Listening mindfully.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Kraft determined through traditional market research that they wanted to enter the grocery burger market.

Social Media 100

Social Media Focus Group Aggregator Research 100

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. The short answer is yes.

Conversation 199

Conversation Hotels Retail Focus Group 199

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Research 78

Research Template Templates Training 78

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 122

Survey How To Education Hotels 122

Keyhole.co

OCTOBER 24, 2024

In an era of marketing oversaturation, it takes some fresh thinking and genuine originality to cut through and make an impact. Get the two matched up and you have marketing synergy. You’ve probably even used content your customers have put together to market your products and increase brand awareness. Why is this? They’re fans.

UGC 52

UGC Brands Content How To 52

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

MARCH 30, 2021

Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

Questions 128

Questions Data Focus Group Analysis 128

Buzz Marketing for Technology

MAY 18, 2011

Few marketers today have the luxury of being about to combine all forms of media under one umbrella. Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Marketers across industries have praised the network and the algorithm-based For You page for expanding awareness efforts in new and exciting ways. .

Questions 124

Questions Sentiment Meme Trends 124