Janet Fouts

SEPTEMBER 16, 2019

It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

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Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Hootsuite

OCTOBER 24, 2024

Listen and adapt : Use social listening tools like Hootsuite Listening to track brand mentions and audience sentiments. Lean into listening tools You can’t read your audience’s mind, and there aren’t enough focus groups in the world to keep up with the sudden sentiment shifts during a turbulent election year.

Social Media 81

Social Media How To Guidelines HootSuite 81

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

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Social Media Sentiment Survey Marketing 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. . Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

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Questions Sentiment Meme Trends 124

Koka Sexton

JANUARY 9, 2023

Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conduct a competitive analysis.

Social Media 107

Social Media Sentiment Marketing Analysis 107

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

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Focus Group Survey Authentication Sentiment 216

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

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Tools How To Sentiment Team 100

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

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B2B Marketing Sentiment Influencer 91

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback. Most notably, ongoing sentiment tracking. It also provides vital details on how sentiment is trending over time.

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Survey Brands Sentiment Template 97

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 100

Social Media Focus Group Aggregator Research 100

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Engagement and Retention: Monitor audience engagement and loyalty by keeping track of metrics such as average visit duration, email open rate, and churn rate.

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Metrics B2B ROI Advertising 140

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

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Data Sample Samples Survey 222

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

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Sentiment Analysis Template Templates 145

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Is Sentiment Making Brands Stupid? It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

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Brands Repository Analysis Focus Group 275

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. With social, the world’s largest and most open focus group, brands can see innovation differently.

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Apple Marketing Meme Focus Group 132

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

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Research Focus Group Survey Statistics 172

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 106

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Well actually, we can. Lube anyone?

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Research Nielsen Sentiment Facebook 107

Sprout Social

FEBRUARY 8, 2021

Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 131

Data Survey How To Review 131

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Truly riveting stuff, I know. They wanted to know how consumers discussed tuna online.

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Hashtag Marketing Focus Group Conversation 128

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. While this can be effective, there’s a catch—their reaction to an ad may be different in the real world.

Social Media 107

Social Media Class Sample Samples 107

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

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Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

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Content Meeting Process Focus Group 145

Keyhole.co

OCTOBER 24, 2024

To measure the effectiveness, monitor key metrics such as engagement rates, sentiment analysis, and audience feedback. Surveys and focus groups can also be valuable tools to gauge how well the content resonates with your brand values. How can I measure the effectiveness of user-generated content in reflecting my brand values?

UGC 52

UGC Brands Content How To 52

Hootsuite

JUNE 28, 2023

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level? It’s a direct line to your most valuable customers.

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HootSuite URL Analytics Forums 127

Net-Savvy Executive

JUNE 8, 2012

When people ask about sentiment , opinion , and complaints , they're asking about content. You can hardly turn around without running into these, "the world's largest focus group" and the new channel where customers expect a response. Analyzing Content Data Remember consumer-generated media?

Data 82

Data Social Media Content Analysis 82

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Below are just some of the features included in Keyhole: Know what your audiences think about you – You can discover the sentiment behind every brand mention. If a large section of your audience is located here, you’ll need to consider this gap.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Ability to crowdsource. Social media makes this easy in a few ways.

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Social Media Crowdsourcing Privacy Comparison 142

Net-Savvy Executive

MARCH 30, 2011

I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms. The differences in what they do and why is what makes the space so interesting.

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Radian6 Cymfony Alterian Jive 85

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 120

Reputation Social Media HootSuite Sentiment 120

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Social Media Strategy.

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ROI Social Media SEO Tips 114

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

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Metrics Social Media Sentiment Airlines 109

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. It finds your customers Companies using traditional marketing methods (e.g. Reply Jay B.

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Social Media Strategy StumbleUpon Digg 269