Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Without this crucial backbone, marketing with influencers is moot. I love this case study because it really demonstrates the value of authenticity and natural storytelling.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience.

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SocMed Sean

JANUARY 25, 2022

One of the best ways to stand out to your target audience is by utilizing hashtags. In this comprehensive guide, we’ll go over why hashtags are helpful and the best ways to use them to grow your brand on Twitter. What are hashtags on Twitter? You can place hashtags anywhere within a tweet.

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Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. How Much Budget is Allocated to Influencer Marketing. Per the report, there are: 93.6

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Convince & Convert

JANUARY 17, 2018

You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing? You already know that influencer marketing is effective.

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Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

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agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Let’s break down the benefits of working with micro influencers. What Is A Micro Influencer? The parameters that define a micro influencer can fluctuate depending on who you ask.

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Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. Why Hashtags? Hashtags drive engagement. Hashtags drive engagement. Hashtag Analytics Tools.

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Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM. As many of you know, I started the #measurePR Twitter chat back in 2010.

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Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer?

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Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

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Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Branded Hashtags.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? That's why 69% of brands increased their influencer marketing budgets this year. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing? It's accessible to businesses at any budget.

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Social Media Strategies Summit

APRIL 4, 2019

Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . Top data used to measure influencer marketing ROI. image source ).

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Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

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Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Keyhole.co

AUGUST 18, 2020

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. Decide on a Feed Aesthetic and Stick to It Growing Your Influence 7. Make the Most of Hashtags 10.

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Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

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agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

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Webbiquity SMM

JUNE 10, 2014

. • Track your campaign like a case study. Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” The ideal tweet structure: headline, link, no more than three hashtags.

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Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. For most, it’s the latter. Source: Hubspot.

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Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

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Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. Get influencers to promote your products B2B influencer marketing might sound weird, but it’s actually a major force in B2B marketing right now.

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Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges. Because it works.

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Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Matter fact, he’ll be here in a minute, baby”. List at #5 below.

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Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. ” — PRDaily (Automote).

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Akamai Marketing

JULY 28, 2011

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

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Buffer Social

OCTOBER 15, 2018

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Influencer marketing isn’t new.

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Convince & Convert

AUGUST 17, 2017

First, it’s important to know the tactics that work well to influence your followers’ engagement. I’m a huge nerd and just analyzed 6,399,322 social media messages and 11 studies to help you write engaging social media messages. Proof: Back it up with a stat, fact, example, case study, etc. The right amount of hashtags?

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Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The network effect takes place when a group of social influencers post content at a scheduled time. He had bloggers perform a new social media challenge and share it with a branded hashtag.

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SocMed Sean

FEBRUARY 1, 2022

Users could post a square picture, tag a location and people and write a short comment and hashtag underneath it. Study Tips on Instagram for Students. And Instagram does have influencers who engage with students on what good study habits are and suggest ideas to get better at it. A little history of Instagram.

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Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. Industry/brand influencers: 60%. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Competition: 77%.

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Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

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Oktopost

JUNE 28, 2022

The rise of influencer marketing has encouraged many B2C organizations to flock to social media, partnering with internet stars to sell their product. Studies show that 84% of millennials consider their phones essential to their job. Twitter is full of B2B influencers just waiting for the right product to partner with them.

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Social Media Strategies Summit

MAY 27, 2022

Hashtags to be used. Make Segmented Lists of Hashtags. Making a list of hashtags is a neat trick that many marketers use. They can create a separate list of relevant hashtags for both and keep it handy for multiple future uses. One of the best types of content to repurpose is influencer-generated content.

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