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A Literature Review of Social Media Use by Health Care Providers

Socialmedia.biz

A recently published literature review aims to shed light on social media use worldwide and to discuss how it has been used as an essential tool in the health care industry from the perspective of healthcare professionals.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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Health Care Needs Digital Marketing

Small Business Mavericks

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Our Story Tellers.

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11 Things Health Leaders Need To Know About Social Media & Marketing

Forbes Social Media

Marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. hospital identity and health branding are paramount for success in a community. But in the U.S., Here are crazy social media stats.

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

They clarify what types of information are protected: Health information: “Relates to the past, present, or future physical or mental health or condition of an individual; the provision of health care to an individual; or the past, present, or future payment for the provision of health care to an individual.”

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle: Understandably, many health care professionals may avoid using social media for fear of violating regulations like HIPPA. She shares her career experiences and journey at rachaelseda.com.