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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. Lisa Loeffler is Research & Analysis Lead at Convince & Convert.

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How NOT to Create Loyalty in Tough Times

Buzz Marketing for Technology

So check out this email I got from hotel about my loyalty card with them, it went something like this … Dear Mr. Dunay We miss you! We noticed there hasn’t been any activity on your Hotel Loyalty card for 9 months and in order to keep your Hotel Loyalty card you must maintain activity at least once in a 12 month period.

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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do? Take a hotel website: some are using social and loyalty data to enhance the customer experience from booking through checkout. What do they like?

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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

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