Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs. A better experience leads to higher loyalty.

Data 219

Data Loyalty Mobile Hotels 219

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Expect the future to bring more of this kind of involvement. Gamification.

Content 263

Content UGC Community building Hotels 263

The Realtime Report

NOVEMBER 16, 2022

A blog will enable you to share your story, connect with customers, and build loyalty. When looking for a new restaurant or hotel, chances are good that you’ll turn to the internet for reviews. You can create a sense of connection and loyalty by personalizing your messages and taking the time to respond to customer inquiries.

Tips 182

Tips Marketing Loyalty Hotels 182

Convince & Convert

AUGUST 5, 2012

Other examples include KLM’s Surprise program (we’ll be running a whole blog post about KLM’s social programs this week), and recently, DoubleTree Hotels’ birthday f or A.J. million people who won’t find a boogie board in their hotel room ? – chronicled by the folks at Digital Royalty.

Social Media 132

Social Media Hotels Loyalty Curation 132

Pixlee

OCTOBER 10, 2018

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. How hotels can incentivize content. Finally, companies can encourage customers to upload content directly onto brand sites for loyalty points or other benefits.

Hotels 64

Hotels Curation UGC Brands 64

Sprout Social

APRIL 22, 2021

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. In addition to the everyday challenge of standing out among other hotel choices, Hilton also needed to overcome new hesitations and objections about travel during a pandemic.

Hotels 133

Hotels Strategy Travel Sentiment 133

Jason Yormark

JANUARY 9, 2013

Hyatt – In 2012 I found myself becoming brand loyal to the Hyatt hotel chain. They have a great loyalty program, and I combined that with their Hyatt Visa and have found myself earning a ton of free rooms, upgrades and perks. I love Hyatt properties. First off their service has always been impeccable for me.

Products 200

Products Airlines iPad Brands 200

Twist Image

OCTOBER 25, 2011

Have you ever been on TripAdvisor (the popular online destination that rates hotels)? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. "It goes beyond the brand and loyalty. brand loyalty. the loyalty effect. linkexchange.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Twist Image

NOVEMBER 25, 2011

When I visit the Toronto office of Twist Image (which happens multiple times every month), I stay at a boutique hotel called, Le Germaine. Think about it this way: the sales and specials are going to happen anyways, why not leverage this great moment in time to actually create a great and loyalty-engendering moment? brand loyalty.

Hotels 91

Hotels Retail Loyalty iPhone 91

Sprout Social

MARCH 19, 2024

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences.

Social Media 98

Social Media Brands Hotels Loyalty 98

Twist Image

NOVEMBER 23, 2012

Just ask those playing in the loyalty marketing space. You may recall that back in August, travel site Orbitz discovered that consumers who use a Mac spend nearly thirty percent more per night on hotels, so the online enterprise begun showing Apple users different prices (for more on that: On Orbitz, Mac Users Steered to Pricier Hotels ).

Price 105

Price Retail Hotels Apple 105

Twist Image

APRIL 4, 2013

Look no further than the automotive and hotel industries as prime examples of this. Think about the measurement, feedback, loyalty and pulse and what you can learn and iterate on. brand loyalty. hotel industry. loyalty marketing. So many industries get this wrong. Stunts are not easy. Doesn''t it? digital channel.

Automotive 95

Automotive Hotels Loyalty Mobile 95

Webbiquity SMM

JUNE 14, 2011

Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Angie did a phenomenal job of communicating a highly visual topic largely without the use of visuals, thanks to technical glitches with the hotel’s equipment. Angie Schottmuller. BeeTag is her favorite.

B2B 178

B2B Sentiment SEO Klout 178

Twist Image

MAY 9, 2012

The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). Bryan Pearson - President and CEO of LoyaltyOne will officially launch his brand new business book, The Loyalty Leap. the loyalty leap. And much, much more. bryan pearson.

Engagement 93

Engagement Banking Loyalty Hotels 93

Convince & Convert

MARCH 28, 2012

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 126

CSR Airlines Loyalty Hashtag 126

Twist Image

JANUARY 16, 2013

Just last week, The New York Times , ran an article titled, At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) , which gave consumers a first glance at the pending vacation management system called, MyMagic+. brand loyalty. If you have ever waited in line for an Apple product, you know what this means. advertising campaign.

Brands 108

Brands iPad Apple Loyalty 108

Convince & Convert

MARCH 28, 2012

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 125

CSR Airlines Loyalty Hashtag 125

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. She writes and geeks about all things customer experience, from data optimization, to customer loyalty, to content optimization and more. And those details matter.

Content 100

Content UGC Loyalty Hotels 100

The Realtime Report

OCTOBER 8, 2020

Your hotel’s profitability and long-term success directly rely upon the customer service you provide. Using CRM for hotels is one of the best ways to enhance customer experience and foster loyalty. The way that you will choose to create a memorable experience for your customer will, of course, differ from hotel to hotel.

Hotels 70

Hotels Travel Software Loyalty 70

The Realtime Report

MAY 22, 2023

Effective omnichannel engagement leads to higher customer retention and loyalty. This strategy makes users feel heard and understood, enhancing satisfaction and loyalty. And it increases customer retention and loyalty, boosting long-term profitability. Invest in a real-time engagement platform today.

Platform 91

Platform Engagement Loyalty API 91

Social Media Strategies Summit

MAY 10, 2019

Starbucks drives loyalty and customer experience through its mobile app. Consumers have a lot of options when it comes to getting a cup of coffee, so Starbucks has built its mobile app to support the customer experience and build loyalty. There is a loyalty rewards program built into the app, but the perks don’t stop there.

Brands 120

Brands Retail Marketing Mobile 120

Sprout Social

JANUARY 9, 2024

In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. A hotel, anticipating a surge in guests during the summer months, wants to provide a higher degree of personalized guest experience to achieve greater customer satisfaction. Sample this.

Analytics 131

Analytics Sentiment Analysis How To 131

Hootsuite

JANUARY 16, 2023

By providing a personalized shopping experience via Facebook Messenger, brands can increase sales and build loyalty among their customer base. This can help to build relationships and create loyalty among customers. Expedia created a Facebook Messenger chatbot where users can search for hotels. Source: Heyday.

Strategy 137

Strategy Facebook Marketing FAQ 137

Oktopost

MARCH 5, 2019

For example, if you’re in the hotel industry, automation is a big topic. You might put “hotel automation” into your Google alerts and scan them a few times a week to see what’s trending. Businesses which show personality stand out and build strong loyalty. What are some of the buzziest topics in your industry? Conclusion.

Strategy 125

Strategy Marketing B2B Conference 125

Twist Image

JULY 11, 2018

The subject line: Book your Montreal hotel today. With a listing of airline-supported hotels and prices. Without having full exposure, I'm willing to bet that that the ecommerce database, email marketing database and loyalty database are, simply put, not one database. loyalty program. Several hours after the booking.

Airlines 60

Airlines Retail Loyalty Hotels 60

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have the opportunity to leverage that content to provide a degree of authenticity to marketing campaigns, building customer loyalty in ways that larger- scale marketing efforts cannot.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

DECEMBER 6, 2021

Given how glued to YouTube the average viewer is, nurturing your brand community should be a top priority for long-term viewership and loyalty. The Dicebreaker team has taken to the corner of a hotel room to deliver our thoughts on Far Cry Beyond, a table top addition to the series. Why community management on YouTube matters so much.

Communities 145

Communities YouTube Engagement How To 145

Laurel Papworth

NOVEMBER 13, 2022

A hybrid club in Dubai – real world club in H Hotel mashed up with crypto and NFTs and laser lights! 00:00:00.160] So Vision is opening up in H Hotel, Dubai, and it has access to cryptocurrency, exchange for menu items and NFTs. Traversing between the Metaverse and Reality/real world.

Hotels 59

Hotels Mashup Loyalty Instagram 59

Sprout Social

MAY 16, 2022

In the example image above, Google illustrates how businesses can use images to provide additional context—in this case, the agent shares an image carousel featuring the hotel rooms with the best views. Sometimes, visuals are a more effective and efficient way to answer a question. Never ask for personal information.

Engagement 145

Engagement How To Notification Google 145

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Kimpton Hotels & Restaurants gave their followers an opportunity to celebrate their pets through its Pet Photo contest. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Hootsuite

JULY 24, 2019

Rather than advertising the hotel itself, this ad promotes a recruiting campaign at the Hilton Amsterdam Airport Schiphol. But an app download may well be more valuable for the company over the long term than a single purchase of a tie-dye frappucino, since it can encourage customer loyalty and increased purchasing.

Examples 112

Examples Campaign Facebook HootSuite 112

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47

Travel Conference Tourism Hotels 47

Janet Fouts

MAY 28, 2020

The hospitality industry is all about serving the customer’s needs and creating a customer experience that creates loyalty. Westin hotels, General Mills, Goldman Sachs, Google, and Facebook all have programs to aid employee wellness that goes beyond the usual insurance plans and on-site gyms.

Class 79

Class Skills Insurance Hotels 79

Rebekah Radice

APRIL 25, 2016

I’m the girl who retreats back to her hotel room to decompress and gain a little peace and quiet. Have 3-4 primary campaigns defined (acquisition per segment/ persona, retention per segment/ persona, loyalty/ affinity per segment/ persona). I enjoy a good party and love being among friends. Define a Consumer Facing Strategy.

Social Media 116

Social Media How To Campaign Hotels 116

Convince & Convert

JULY 27, 2012

In many ways, Net Promoter was completely analogist to that, when it came to the whole area of customer loyalty and customer experience. What it came out was that ultimately, recommendation of a brand is the most important way to which to look at somebody’s level of loyalty. It’s highly concentrated. Richard: Absolutely.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

DECEMBER 3, 2015

If you’re treated wonderfully at a particular hotel, would you think twice about booking there again the next time you’re in town? Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity. Probably not.

How To 60

How To Loyalty Hotels Team 60