Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. The Klout 50 ranks the most social CEOs in the USA by influence.

Klout 292

Klout Wireless Module Directory 292

Pam Moore

APRIL 24, 2017

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content!

Influencer 167

Influencer Industry Content How To 167

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

B2B 234

B2B Social Media Marketing Influencer 234

Webbiquity SMM

SEPTEMBER 12, 2011

Mark Smiciklas presents his “infographic inspired list of 19 social media best practices&# in this entertaining and creative four-minute video. 30 Ways to Use Social Media for Business People by SEOptimise. 5 ways to use social media to build a crowd for your event by Socialbrite. Social Media Tools.

Social Media 267

Social Media Trendrr SM2 Alterian 267

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Is your brand looking for an effective way to reach teens? What’s the lesson for marketers?

Case Study 195

Case Study Engagement Study Social Networking 195

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Leads and new business.

B2B 192

B2B Social Media Case Study Study 192

Adam Cohen

JUNE 8, 2010

When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies. Frankly, well put. In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Mindjumpers

JULY 5, 2012

Well, obviously it’s going to make life a little easier for the social media people wanting to analyse the Big Data produced in the Big Data Application that is Facebook. More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media. Where do you start? Not sure about this talk of mobile yet?

Mobile 247

Mobile Social Media Module Statistics 247

The Realtime Report

MAY 15, 2014

There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. Social Media Statistics Sandvine Snapchat social networking statistics Twitch.TV

Statistics 190

Statistics Social Networking Compete Mobile 190

Mindjumpers

AUGUST 1, 2012

Focus of recent study. As the title of the new report reveals, the focus of this third study is on social marketing for retail brands and how popular consumer brands are making use of Facebook to deliver media impressions at scale and not least drive desired behaviour among key customer segments. Key findings.

Retail 230

Retail Report comScore Brands 230

Mindjumpers

NOVEMBER 20, 2012

Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. Solis explains : “In social networks, people stitch together social networks based on their relationships, interests, and aspirations to personalize their online experience.”

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JULY 4, 2012

On average, companies respond to only 30% of social media fans’ feedback: Stand out from your competition by caring and engaging with your social media community. Not all industries establishing a presence on Facebook are equally responsive, which was also established in a recent study that you can read more about here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Waxing UnLyrical

JULY 31, 2013

It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking. I think much the same can be said of social business. Attenzi – A Social Business Story.

Yammer 231

Yammer Microsoft eBook Case Study 231

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network.

B2B 173

B2B Instagram BuzzStream Hubspot 173

Social Media Strategies Summit

NOVEMBER 7, 2018

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #3: Influencer Marketing.

Platform 273

Platform Social Media Influencer Trends 273

The Realtime Report

AUGUST 1, 2014

The ubiquitous access to information turns many employees into instant business influencers. Influencers can provide needed input at certain stages of a purchase cycle, but they are a difficult and inefficient target when nearly everyone is an influencer. The solution? About the Author.

Strategy 178

Strategy B2B Marketing Research 178

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. I want to share some quick examples of brands who do a great job working with the right influencers and nurturing those relationships instead of doing mass outreach. Read more here.

Case Study 154

Case Study Marketing Influencer Blogger 154

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”? 3 reasons Google+ is not a social network by iMedia Connection. Google+ Guides and Tips.

Google 224

Google Tips Bookmarklet SEO 224

Webbiquity SMM

AUGUST 5, 2013

The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. How big are these networks? State of Search ). eMarketer ).

Statistics 222

Statistics Social Media B2B SEO 222

Webbiquity SMM

DECEMBER 19, 2017

.” — 5 Marketing Trends That Should Influence Your 2018 Budget , ContentStandard. So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018.

B2B 306

B2B Trends Analysis Marketing 306

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

They have REALLY engaged social networks. and developing the “human” case studies and stories for my just released book Smarter, Faster, Cheaper. There is a misconception on social networking sites that you are either a conversationalist or a marketer. Digital schomoozers. You know the type. They are there.

Industry 248

Industry Hosting Social Networking News 248

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Sites 217

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 217

Research Social Media B2B Marketing 217

Waxing UnLyrical

APRIL 12, 2018

It’s the perfect case study of how the PESO model works to build authority, increase credibility and drive real business results. It also assumes content and social don’t belong to PR, which I don’t agree with. Influencer relations, yes. Social media, yes. I’ll wait. Good, right?

Team 234

Team Influencer Case Study Industry 234

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. Jeff Bullas ).

NewsCred 277

NewsCred Statistics Social Media B2B 277

Webbiquity SMM

FEBRUARY 13, 2017

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. ” — RazorSocial (Tips). 2) Netvibes.

Social Media 213

Social Media Tools Netvibes Sample 213

Dave Fleet

JANUARY 5, 2023

One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks. Debunking misinformation does not always nullify its effects (known as the continued influence effect). Problems with debunking.

Social Media 195

Social Media Reputation Study Organization 195

Techipedia: Tamar Weinberg

APRIL 7, 2014

A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. The effective implementation of social media has the potential to overcome these challenges. One recent study showed that 96% of the world’s most influential newspapers are dealing with record drops in circulation.

Research 194

Research Pharmaceuticals Social Media Tools 194

Convince & Convert

MAY 27, 2014

He has a huge and loyal social network. Not only that, but, Jason Derulo’s girlfriend is America Idol winner Jordin Sparks who also has a clean image and huge social network as well. Also, if you have a creative outreach marketing case study you want to share, email me and let’s collaborate!

Case Study 143

Case Study Study Influencer Project 143

Convince & Convert

JULY 8, 2014

According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Your customer is spending the majority of their time interacting with other people across a variety of social networks.

Brands 167

Brands Content Fashion Influencer 167

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth. Influencer Marketing in a Nutshell (episode 96). episode 98).

Nielsen 165

Nielsen How To Influencer Overview 165

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Using social media as a direct response vehicle. Social media success is based on content and trust. Failing to plan.

Social Media 195

Social Media Sysomos Case Study Training 195

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 213

Social Media ROI B2B Marketing 213

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. by Biznology. .”

Social Media 213

Social Media Tips Tumblr Wikipedia 213

Rebekah Radice

OCTOBER 9, 2017

In this episode of the Brand Authority Podcast , I share 5 proven steps to build influence on social media. 5 Ways to Use Social Media to Build Influence. If you want to set yourself up for social media success on Facebook and Twitter, you need a solid posting strategy. Ready to make it happen? It’s shareable.

Influencer 109

Influencer Social Media Conversation Case Study 109

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Track your campaign like a case study. Only 22% of businesses track their social results well.

Conference 202

Conference Social Media SEO Marketing 202

Waxing UnLyrical

JULY 10, 2013

” With the increasing use of social media platforms like Twitter and Facebook, communications professionals like us can also explore pitching stories to the media on Twitter in 140 characters , right? However, PR agencies in India are still not ready to manage an increasing shift towards online influencers aka digital journalists.

Twitter 243

Twitter Press Release Social Media Industry 243