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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

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Key Trends Shaping the Future of Home Construction

The Realtime Report

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. 05:41 am Sustainable Building Practices Arguably, no trend has influenced the construction industry more significantly than the sustainability movement.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

To make your life easier, we’ve rounded up ten essential video marketing trends for 2024, covering everything from AI video tools to user-generated content. Fewer Influencers, More User-Generated Content Influencer videos have been a mainstay of social media marketing strategies for years. Let’s get into it.

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.

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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead. Additionally, their values and tendencies are likely to trickle up and influence the behaviors and expectations of older generations over time. Sophisticated personalization capabilities will be key.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

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What is This “Deinfluencing” Trend and Should Brands Care?

Ignite Social Media

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?

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