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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest.

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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

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Twitter Adds Option to Include Custom Banners on Lists

Social Media Today

Twitter will now enable users to upload custom header images on lists, which will be displayed when lists are shared via URL.

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LinkedIn Adds Live Captions for Audio Events, Custom URL Listings on Creator Profiles

Social Media Today

Some handy new updates from LinkedIn, which continues to see record levels of engagement.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Blocked Twitter users won’t be able to add you to lists. A feed is an updated list of all the new content posted by the accounts a user follows on social media. Google Ads appear at the top of the Google search listings for your target keywords. It can also be used in your personalized URL for each social network.

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