New Report Looks at Creator Loyalty on YouTube, and What it Means for Marketers
Social Media Today
MAY 25, 2021
A new report from Tubular Labs looks at creator loyalty on YouTube, and which genres see more viewer retention on average.
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Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. The Power of Loyalty in Social Media from Dave Fleet.
Koka Sexton
DECEMBER 26, 2022
This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It teaches readers how to use behavioral science to create persuasive and effective marketing messages that will guide customers through their decision-making process.
Dave Fleet
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. Communities form post-purchase, but most marketers are focused pre-purchase. The Power of Loyalty in Social Media from Dave Fleet.
Amy Porterfield
APRIL 8, 2022
Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing with Phillip Stutts Consumerism is changing quickly – here’s what you need to know. The post Bonus Episode: Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Strategies Summit
APRIL 11, 2024
Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?
Sprout Social
OCTOBER 23, 2019
Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.
Webbiquity SMM
FEBRUARY 16, 2021
In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.
The Realtime Report
NOVEMBER 16, 2022
5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Use Search Engine Optimization.
Ignite Social Media
MAY 13, 2024
By consistently responding to mentions, comments, and conversations, you can build trust, foster loyalty, and stay top-of-mind with your target audience. In the ever-evolving social media landscape, your brand’s presence is paramount. If you don’t show up for your audience, your competitors will.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.
Convince & Convert
MAY 1, 2013
She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Gaga is the queen of word-of-mouth marketing. Build Community.
Webbiquity SMM
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.
Sprout Social
MAY 9, 2023
And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.
Koka Sexton
JANUARY 5, 2023
Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.
Ignite Social Media
MAY 6, 2019
The loyalty phase of the customer journey keeps your best customers coming back for more. For instance, if a customer purchases an amazing set of earrings and there are more pieces to the set, you can market the remaining pieces such as the bracelet, ring, and necklace. Basically, sell more stuff. Upsell products and/or services.
Ignite Social Media
APRIL 23, 2019
Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency. The next stage in the customer journey is what we like to call the advocacy content phase. Ready to read more?
Social Media Today
JUNE 16, 2022
The report looks at how consumer expectations are changing, and how brands can better align with expectations.
Direct Marketing Observations
MAY 25, 2011
What does that have to do with loyalty and recommendations ? I may recommend you because of customer service, but loyalty has nothing to do with it. It means and it has meant for quite some time, that loyalty can be bought and our “likes’, our follows and “friendships can go to the highest bidder.
Twist Image
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? Buying loyalty.
Dave Fleet
MARCH 1, 2014
Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing. This early focus on relationships, reputation and engagement led social media to naturally lean towards driving loyalty and affinity with brands over time. Is this a good thing?
Convince & Convert
MARCH 5, 2024
The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade.
Pixlee
JANUARY 28, 2021
Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . Given that, what can brands do to boost that loyalty? Instead, you can develop a customer loyalty plan.
Twist Image
AUGUST 18, 2013
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. business book.
Social Media Today
JULY 26, 2021
What is Pinterest and how can you use it to supercharge your site traffic, create brand loyalty and drive sales? We've got the guide for you. Get started today.
Pam Moore
SEPTEMBER 4, 2023
Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! Your AI-driven marketing strategies should reflect the true essence of your brand. Let's make marketing fun again! 🚗 6.
Twist Image
MAY 22, 2012
Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Making The Loyalty Leap.
Mindjumpers
JANUARY 3, 2011
Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty of fans, followers and all those other labels we give to people on social media. The consequences for the marketing strategy should be clear by now as well. Then don’t mind my twisted mind.
Quintly
AUGUST 26, 2022
YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. With over 2 billion active users each year, YouTube is the second most popular website in the world and a great marketing opportunity.
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.
Keyhole.co
JANUARY 20, 2024
As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.
Sprout Social
JANUARY 26, 2023
Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.
Forbes Social Media
MARCH 3, 2021
For years, companies of all sizes relied on social media platforms, cookies, and third-party databases to learn more about their customers and their preferences.
Ignite Social Media
AUGUST 2, 2022
Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.
Twist Image
SEPTEMBER 14, 2012
Are the right people in the room when you talk about building loyalty? Loyalty is not just about the data that one collects. In fact, I would argue that loyalty isn't even about the relevant programs that a brand puts out based on the data that they have collected. Loyalty, in this day and age, is about a number.
Sprout Social
OCTOBER 24, 2019
Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
Social Media Today
SEPTEMBER 17, 2019
Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.
Hootsuite
JANUARY 18, 2024
It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95
Oktopost
FEBRUARY 2, 2022
Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.
Sprout Social
JUNE 14, 2022
Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.
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