Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 168

Metrics CPM Advertising CPC 168

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. Key awareness metrics include: 1.

Metrics 130

Metrics Social Media Sentiment ROI 130

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Page Views.

Metrics 191

Metrics Content Marketing ROI 191

Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214

Metrics Examples Facebook How To 214

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics. It looks like a typo, but it’s a thing.

Metrics 185

Metrics Cost Instagram Examples 185

Sherrilynne Starkie

APRIL 4, 2019

If one thing is true of Facebook marketing, it’s that change is constant. Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. There’s also and update on ‘potential reach’, and other metrics are going away. Contact us today.

Metrics 199

Metrics Facebook Compete Examples 199

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics. ” You’ll see seven metrics… What the Metrics Mean. .” ” (This metric is in development). .”

Metrics 194

Metrics Facebook Advertising Report 194

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. You should now see totals for all metrics. What Can You Do?

Metrics 198

Metrics Facebook Campaign Issues 198

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Conversation social media metrics. Conversion social media metrics. Why do social media marketing metrics matter? Content-based social media marketing metrics: Are your posting efforts working?

Metrics 131

Metrics Social Media Marketing Sentiment 131

Social Media Today

JULY 7, 2021

Looking to optimize your email marketing efforts? Some key notes on essential performance metrics.

Metrics 215

Metrics Marketing How To 215

Social Media Today

JUNE 8, 2020

Ensure you're tracking the right metrics that align with your business success - here are some tips.

Metrics 218

Metrics Marketing Tips 218

Amy Porterfield

JULY 6, 2023

Listen on… The marketing metric breakdown: What’s important to track (& why) I’ll be honest — I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.

Metrics 57

Metrics Marketing Data Team 57

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. If you use software to execute your employee advocacy program , this metric should already be available.

Metrics 136

Metrics B2B Software Social Media 136

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 210

Metrics How To Construction Facebook 210

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Today

MARCH 10, 2020

Are you across all the various email marketing metrics and data points? Check out this listing.

Metrics 181

Metrics Campaign Marketing Data 181

Social Media Today

JANUARY 10, 2019

Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates. There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business.

Metrics 158

Metrics Marketing Campaign 158

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. In this article, we share six helpful steps to help you master social listening metrics and KPIs. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business 134

Small Business Research Marketing Compete 134

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. And any strong video marketing strategy is backed by powerful YouTube analytics tools.

Metrics 98

Metrics Analytics YouTube Price 98

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. How to find Facebook video metrics.

Metrics 127

Metrics Video Brands Facebook 127

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. The ability to track metrics as they change allows for timely adjustments and optimization for better results.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Here are the five metrics and why each is indeed not “worthless.”

Metrics 195

Metrics Marketing Class ROI 195

Hootsuite

SEPTEMBER 22, 2022

Of course, you already understand the importance of tracking key metrics for success. So what are the important metrics to measure? As with social media metrics, analytics show you how your chatbot is performing. The 9 most important chatbot metrics to track. This metric reveals how much demand there is for your chatbot.

Metrics 107

Metrics Analytics FAQ Conversation 107

Sprout Social

JUNE 28, 2023

It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy. You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for.

Metrics 98

Metrics Instagram How To Patterns 98

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.

ROI 137

ROI Metrics HootSuite CPM 137

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You may now with custom metrics.

Metrics 165

Metrics Report Facebook How To 165

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 148

Metrics How To Construction Facebook 148

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. You should do the same.

Industry 146

Industry Social Media Biotechnology Marketing 146

Pam Hughes

JANUARY 30, 2022

An inbound marketing approach coupled with a content marketing plan can help you achieve this. However, you need to see a return on investment when integrating a content marketing campaign into your overall strategy. What is content marketing? Content marketing aims to accomplish the same thing, but more efficiently.

Metrics 91

Metrics Energy Google Content 91

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162

Metrics Facebook Sample Samples 162

Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. This is why it’s so important to have clearly defined goals going into your social media marketing strategy. Use these social media metrics as a guideline […].

Metrics 130

Metrics Social Media Guidelines Strategy 130