Audiense

JULY 3, 2018

This is a guest post written by Tristán Elósegui , founder and marketing consultant at Matridiana. Social networks are constantly evolving. Their role in a marketing strategy has changed over time. This is logical, companies survive on sales and not the number of followers of their social profiles.

Social Networking 92

Social Networking Strategy Adwords Marketing 92

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 99

Strategy Sentiment Patterns Marketing 99

The Marketing Blog

SEPTEMBER 19, 2010

Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. The device allows users to exchange their contact details and social networking profile within a few seconds.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Reasons To Continue Marketing On YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 128

Sentiment Marketing Analysis Loyalty 128

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 125

Products Twitter Marketing Real Estate 125

Ari Herzog

JANUARY 5, 2014

With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? I wanted to create new social networking channels on some of the leading platforms and watch them grow. — Kneale Mann (@knealemann) March 1, 2011.

Social Networking 148

Social Networking LinkedIn Groups Groups 148

Socialized

MAY 19, 2010

Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. It is designed to deliver to marketers an elusive group of big spenders. In other words, they are not using a social network.

Social Networking 216

Social Networking Privacy Journal Web 2.0 216

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. Let's dive in! ✨ 1.

Social Media Management 82

Social Media Management Process Social Media Applications 82

SocMed Sean

FEBRUARY 24, 2022

Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

SocMed Sean

MARCH 10, 2022

This is significant because it means LinkedIn continues to be a vibrant social media platform targeted to professionals looking for work and employers. Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022. Is LinkedIn Dying As A Social Network?

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Hootsuite

OCTOBER 21, 2019

Finding your target market is important to creating a solid social media strategy. If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. Its over 1.1 Source: WeChat. Sina Weibo.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Ignite Social Media

AUGUST 30, 2022

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all. What gets reactions?

Class 148

Class Social Media Strategy Marketing 148

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 109

Influencer Tools Marketing Software 109

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Mindjumpers

NOVEMBER 30, 2012

This is a truth most marketers have already realised. Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that carry the tone of voice in the copy (and the brand identity, obviously), will most likely attract the attention and interaction you’re looking for.

Content 253

Content Marketing Authentication Social Networking 253

Webbiquity SMM

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

Marketing 180

Marketing Hashtag Campaign HootSuite 180

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Social Media Strategies Summit

DECEMBER 20, 2023

Even less ostensibly “aesthetic” social platforms are increasingly dominated by visual elements. Marketers often get stuck trying to find the right creative elements for all their visual needs. And while photos and videos (either stock or branded) are great content to have in your toolbox, so are social graphics.

Brands 230

Brands Tips Template Templates 230

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. Pinterest is the 14th largest social network in the world. It also puts Pinterest as the fourth most used social media platform.

Social Media 102

Social Media Marketing HootSuite Reddit 102

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. It’s used in natural language processing (NLP) to identify and extract important information or “entities” in text.

Brands 83

Brands Sentiment Analysis Marketing 83

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. This is a massive issue for many brands. Sound familiar?

Social Media 213

Social Media How To Survey Analytics 213

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. In terms of its features, it has what you’d expect from an all-in-one social media management tool: Publishing and scheduling. Collaboration tools.

Social Media 217

Social Media Tools Marketing Collaboration 217

Social Media Marketing

APRIL 14, 2020

Types of Mobile Apps Social Media Applications Considered as the most popular mobile applications these days, these types of mobile apps have been part of our daily lives. Games Mobile Applications If people are not on social media, they may be looking for applications to entertain themselves. What is Mobile App Marketing?

Mobile 95

Mobile Strategy Marketing Applications 95

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Buffer Social

MAY 8, 2023

His journey on social media began when, as a sports journalist in 2005, he started a blog while interning and writing for a student paper. When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing.

Marketing 86

Marketing Sports Social Media Buy 86

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Let’s talk about why you might want a private social network. Another reason you might use a private social network is for training purposes. Chatter itself offers its top 10 ways to use a private social network : Connect with experts.

Social Networking 87

Social Networking Collaboration Training Small Business 87

Social Media Marketing

APRIL 19, 2019

The market for automation services is growing every year, and now even representatives of the micro-business are already using several services and how much do you use? Space is a service that allows you to collect all comments, messages and @ mentions from several social networks in one tab, from which you can also respond to them.

Marketing 105

Marketing Microblogging Trends Advertising 105