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What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. The post What’s your social media marketing budget?

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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. The total sample size is less than 30, so your mileage may definitely vary. But the charts and findings below show the trends within this sample, which give an indication of broader industry experience.

B2B 213
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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

How do you really tap into social media’s marketing potential without feeling lost in the noise? Include do’s and don’ts, sample phrases, and even emojis if they fit your brand. Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. Create a voice chart.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 137
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. These 7 sample goals will help you better define your personal branding goals and also develop your personal brand strategy. Tips to become the “go to” thought leader in your industry and local market or niche.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

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Results: Identical Ad Sets, a Split Test, and Chaos

Jon Loomer

Once I started to consider the contributions of randomness, it made me question every test we run that’s based on reasonably small sample sizes. And, let’s be honest, advertisers make big decisions on small sample sizes all the time. But, we need to stop this small sample size obsession with testing.

CPM 170