article thumbnail

Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

Of course, you already understand the importance of tracking key metrics for success. So what are the important metrics to measure? As with social media metrics, analytics show you how your chatbot is performing. The 9 most important chatbot metrics to track. This metric reveals how much demand there is for your chatbot.

Metrics 107
article thumbnail

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162
article thumbnail

YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98
article thumbnail

Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started. You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for.

Metrics 98
article thumbnail

How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145
article thumbnail

14 LinkedIn Metrics That Every Manager Should Know In 2024

Keyhole.co

Secondly, by tracking platform-specific metrics, you can develop customized content strategies tailored to LinkedIn’s unique audience. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors.

Metrics 52
article thumbnail

The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144