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Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.
Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.
AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. This not only reinstates the consumer faith in the company, but also makes the CEOs more aware of social media as a domain to share opinions. He loves to share his experiences and opinions on the latest topics in social media.
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. They are also increasingly accessing published custom content on the PC site, mobile app and mobile web page more often than any other site besides Facebook.
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.
Jonas Klit Nielsen. We hope that we have fulfilled our wish of sharing insights, information and knowledge with you – our reader – and we are extending our gratitude to everybody that is sharing our blog posts with their network. To all a big thanks – and a wish for a very Merry Christmas!
I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Great Infographics About Social Media 7 Steps Towards A Successful Twitter Account For Businesses » Why Zappos.com Stands Out As a Best Practice Posted by Jonas Klit Nielsen Jul 14th, 2010 Tweet Many articles and blog posts have been written about Zappos.com (..)
Lise Haar Nielsen Account & Project Assistant. She is completing her five-month internship at Mindjumpers as a Project Assistant. She focuses on project coordination and transforming customers needs to match the development of the very same. Lise is doing a six-month internship at Mindjumpers as an account and project assistant.
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
Talking to Rasmus Moller-Nielsen, CEO of Komfo, these strategic alliances will be the future for social media management platforms: “We are convinced that social media management platforms won’t even be an independent category in just 2-3 years time. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Yet an average of just 43% said they had a formalized strategy roadmap that addresses how social will meet specific business goals. 5 Key Reasons for Reading this Report!
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Now back to the blog!
Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia. 66% of social media participants note that participation with brands online has made them more loyal to those brands.
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
Nielsen, IT Entrepreneur. Guest post written by Jens H. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. .
5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Big Mashable Social Media Meetup in Antwerp Choosing a blogging service: Blogger, Tumblr or Wordpress » TODAY: The UN International Day Against Torture Posted by Jonas Klit Nielsen Jun 26th, 2010 Tweet An important date The United Nations has designated 26 th June (..)
Building a brand newsroom gives the business control over its messaging and content — and the ability to create and distribute content quickly”), how it should be staffed, common pitfalls to avoid, and more. The Social Newsroom – How To Make It Happen by MindJumpers.
» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
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