Mindjumpers

JUNE 12, 2013

Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >

Report 244

Report Nielsen Overview Compete 244

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 133

Research Nielsen Twitter Loyalty 133

Meltwater

JULY 22, 2018

spite of the risk of failure, 63% of people responding to a Nielsen study said they… Read More >>>. Each year, brands launch more than 30,000 new consumer products. 80% of them fail.In

Products 112

Products Nielsen Study Brands 112

Firebelly

DECEMBER 4, 2012

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

The Realtime Report

DECEMBER 7, 2012

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.

Foursquare 181

Foursquare Social Networking Nielsen Activities 181

The Realtime Report

APRIL 7, 2014

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Ignite Social Media

JULY 25, 2018

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years. Ranking Digital Media Channels.

Social Media 97

Social Media Nielsen Metrics Study 97

Sherrilynne Starkie

FEBRUARY 23, 2013

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.

Blogger 389

Blogger Brands Technorati comScore 389

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Sherrilynne Starkie

AUGUST 29, 2018

A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Quality journalism is good for everyone especially those of us working in the media industry. Podcasting continues upward trend. Podcasting popularity continues to rise.

Content 170

Content Marketing Nielsen Badge 170

Webbiquity SMM

OCTOBER 13, 2010

Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!

SM2 206

SM2 Vocus Alterian Radian6 206

Waxing UnLyrical

NOVEMBER 20, 2018

Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

Nielsen 159

Nielsen Content Sample Samples 159

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.

Nielsen 123

Nielsen Content Comparison CPC 123

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

MARCH 21, 2011

I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.

Nielsen 218

Nielsen Foursquare API Conference 218

Mindjumpers

DECEMBER 23, 2010

Jonas Klit Nielsen. We hope that we have fulfilled our wish of sharing insights, information and knowledge with you – our reader – and we are extending our gratitude to everybody that is sharing our blog posts with their network. To all a big thanks – and a wish for a very Merry Christmas!

Nielsen 222

Nielsen Technorati Newsletter Social Media 222

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.

Report 242

Report Content Nielsen How To 242

Webbiquity SMM

MAY 6, 2014

Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.

Conference 160

Conference Eventful Social Media Nielsen 160

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.

Nielsen 144

Nielsen Company Social Media Metrics 144

Ignite Social Media

MARCH 18, 2024

Dave shared that they use an array of tools and partners for in-depth measurement and insights, including: Social media management platforms like Sprout Social and in-app analytics Customized spreadsheets for tracking engagement over time Inflcr for tracking and content distribution software Nielsen for branded content measurement Player marketing (..)

Social Media 100

Social Media Marketing Nielsen Resources 100

Ignite Social Media

JULY 15, 2021

Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. When advertising on Snapchat, you can create custom audiences based on third-party data.

Nielsen 164

Nielsen Newsletter Buy Social Media 164

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Twist Image

MARCH 20, 2013

As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). What are we going to do about it? enewsletter. marketing charts.

Nielsen 111

Nielsen Content RSS Newsletter 111

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Twist Image

SEPTEMBER 11, 2014

million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. From the article: "The U.S. audience watching video on smartphones in the second quarter grew to 114.4 banner advertising. connected devices. connected tv. consumer engagement. content acquisition. facebook experience.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Mindjumpers

NOVEMBER 8, 2011

This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Buy 172

Buy Nielsen ROI Organization 172

The Social Media Incubator

JUNE 22, 2011

Social media accounts for 25% of all time spent online - over 35 minutes per hour – Nielsen. The average Facebook user logs on 3 times each day for 19 minutes each session. – Ogilvy & BuddyMedia. 66% of social media participants note that participation with brands online has made them more loyal to those brands.

Social Media 191

Social Media Nielsen Study Facebook 191

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. television viewers simultaneously used another device while watching television.

Study 79

Study Advertising Nielsen Retail 79

Stay N' Alive

MAY 11, 2017

Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Amount of time spent on social media each week: 6 hours and 58 minutes ( 2016 Nielsen Social Media Report). Weekly time spent on social media: 4 hours and 9 minutes ( 2016 Nielsen Social Media Report).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Mindjumpers

NOVEMBER 16, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% Instead, the ad prompted viewers to “learn more” about RXBAR’s products by visiting the company’s website. upturn across the brand’s whole product portfolio.

Brands 130

Brands Facebook Influencer Campaign 130

The Realtime Report

MARCH 21, 2014

A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. . 8 in 10 U.K. Twitter Users Log In Via Mobile.

Social Networking 170

Social Networking Mobile Twitter Tumblr 170

Mindjumpers

NOVEMBER 23, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.

Data 182

Data Nielsen Buy Loyalty 182

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112

Nielsen Overview Sports Influencer 112

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90

Mobile Engagement Organization Video 90