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Categories: Blog , How To Tags: pressrelease , pressrelease writing , tips for successful pressrelease , writing tips Think of a pressrelease as your passport to publicity. Blog How To pressreleasepressrelease writing tips for successful pressrelease writing tips'
Pressrelease search engine PRFilter came out of beta last week. It aggregates pressreleases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Pressreleases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings.
Pressrelease optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. PressRelease Optimization Checklist.
Pressreleases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>.
Beyond PressReleases: Using Stories to Land Your Organization on the Front Page. Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. She loves chocolate, and hiking in the mountains. You can connect with her via Twitter.
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky pressrelease to announce its relocation and rebranding. It has put out what it believes to be the world’s highest pressrelease: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite.
On Monday, August 13, [PR agency] announced three new SEO / Social Media / PressRelease Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and pressreleases.
At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one pressrelease at at time. Seriously though, did you get my pressrelease? –My pressrelease.
Writing a pressrelease isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>.
Twitter more valuable than pressrelease for law firm public relations? Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to Display Social Media Buttons (socialmouths.com). kevin.lexblog.com). Email Is Alive and Well [Infographic] (community.constantcontact.com).
Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in pressreleases. Their list: Quality. Innovation. Never/ever. Revolutionary. I’d have to agree with most of those.
In this example, a pressrelease is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the pressrelease and social media release link back to the company’s website/blog.
While there are still some valid reasons for creating and pushing out a pressrelease over the newswire, it’s far less necessary now than it used to be. Good reason: Pressreleases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.
Treat Facebook to push PressReleases: More often than not companies push their pressreleases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the pressreleases. If they.
I didn’t want to be tweeting nothing but links to pressreleases. He decided that very early on that he would be tweeting for himself, instead of having a staffer take on the task. He explained, “I wanted my own voice. I wanted to create a little dimensionality.“.
Enduring Questions on PressReleases and SEO. Why: Do pressreleases have search value? Frank Strong tackles this question and provides tips to get the best search results from your pressreleases. Hence the seven posts below. You’re welcome. How My Guinea Pigs Became Famous Guest Bloggers.
How can you make a pressrelease more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a PressRelease by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Pressreleases don’t work (the way they used to) any more.
What role do pressreleases play in PR today? A Guide to PressRelease Optimization by Business Wire. ” Enduring Questions on PressReleases and SEO by Sword and the Script. Are they still important for SEO? Is blogger outreach still an effective PR strategy? What are the best practices for social PR?
Google+ handily wins the former, and Facebook handily wins the latter, for now,” Larry Freed, President and CEO of ForeSee, said in the pressrelease. Click here for the pressrelease. “Facebook and Google+ are competing on two critical fronts: customer experience and market penetration.
Assume your pressrelease is as fascinating as the State of the Union speech. I hate to break it to you, but your pressrelease is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the pressrelease below,” do you really think they will be enchanted?
Don’t make me gag by posting pressrelease after pressrelease on your blog. Pressreleases are for journalists, blogs are for people. As the famous Greek philosopher, Nike once said, “Just Do It&#. Why should your customers care?
But what is a pressrelease, exactly? Wikipedia defines a pressrelease as: “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” National brands publish releases. What’s the event or decision the release is about?
Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent pressreleases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for pressreleases and blog posts.
The website allows readers to paste pressreleases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material.
But if that’s true, then stand by what you say and don’t feel like you have to have a pressrelease put out clarifying what you meant followed up by boiler plate language about how great Tebow actually is for the team. Maybe he did, maybe he didn’t care.
The Art of the Perfect PressRelease Follow-Up. Why: How do you effectively follow up with journalists after a pressrelease? Why: Are you too focused on being busy? Jason Sprenger shares the secret to true success: happiness. Carrie Morgan shares tips on being successful, including some from me!
Take a quick look at the promotional elements that you used previously: - PressRelease. Old is gold! Does not work with social media: So what do we mean when we talk about business style? – Advertisement in paper. – Banners. – Flashy ad campaigns. – Free gifts & discounts offer.
PR organizations can be built are “unfinished” content, including pressreleases and snippets prepared to help media organizations generate their own finished content. Marketing organizations are historically built around generation of “finished” content.
If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the pressrelease third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing?
Assume your pressrelease is as fascinating as the State of the Union speech. I hate to break it to you, but your pressrelease is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the pressrelease below,&# do you really think they will be enchanted?
” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search.
Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting pressreleases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.
See the pressrelease for a full list of these stories. One USA Today article was the most tweeted newspaper website story of the year, with 408,816 tweets during 2013. USA Today published four of the ten most tweeted stories in 2013; the Washington Post is responsible for five.
Advertisers might be interested in key platform usage data, but information may not always be easy to find within the formats of Meta’s presentation slides and pressreleases. The data we’ve synthesized in our tool is all extracted information from Meta’s public slides and pressreleases on Meta’s investor website.
[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise.
And then for Purchase I like to use case studies, customer references, pressreleases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.
And then for Purchase I like to use case studies, customer references, pressreleases on new wins etc. These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas.
While links within pressreleases may not have much direct SEO value, including links to specific pages calls their attention to journalists, bloggers and others who may come across the release. See PressRelease Optimization Checklist and Tips for more information). Media relations.
According to a pressrelease issued to announce the unveiling of Digital Operations center, this center will help Red Cross to: Source additional information from affected areas during emergencies to better serve those who need help; Spot trends and better anticipate the public’s needs; and.
Media coverage, offers of help, pressreleases, government statements and even helpful blog posts all cascade in, but can be overlooked when managing a crisis.
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