Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. People power social media.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media 337

Social Media How To Engineering Strategy 337

Harp Interactive

NOVEMBER 9, 2009

Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. Each social media network has its own written and unwritten rules.

Platform 254

Platform Social Media Radian6 Press Release 254

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Seriously though, did you get my press release?

Press Release 269

Press Release Vocus Video Embedding 269

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers.

Social Media 220

Social Media Press Release Flickr Fashion 220

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.

Trends 245

Trends Influencer Social Media Forums 245

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 197

Press Release Tools Tips Vocus 197

Jason Yormark

AUGUST 8, 2012

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business?

Consultant 254

Consultant Questions Social Media Tweetdeck 254

Webbiquity SMM

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

Press Release 203

Press Release Tips HootSuite Blogger 203

Josh S Peters

JANUARY 25, 2011

Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), that can be used for your social media usage as well. There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Press Releases.

Social Media 187

Social Media Press Release SEO Engineering 187

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? This also means that a business blog can be of interest to the media.

Social Media 218

Social Media Netvibes Tips Delicious 218

Webbiquity SMM

DECEMBER 13, 2010

The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions.

Social Media 189

Social Media Press Release Marketing Technorati 189

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Tags (keywords on social bookmarking sites and Twitter Hashtags).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Social Media 278

Social Media Strategy Yahoo Communities 278

Socialized

NOVEMBER 6, 2009

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. This post is intended to highlight why a blog is a superior social media hub to a Twitter account.

Movable Type 222

Movable Type Social Media Tumblr Twitter 222

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. 9 TIPS FOR INTEGRATING SOCIAL & SEO TO DOMINATE GOOGLE.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

NOVEMBER 2, 2010

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Social Media 345

Social Media How To Press Release Adwords 345

Waxing UnLyrical

DECEMBER 7, 2016

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Guest Post by Rebekah Iliff. Rebekah holds a B.A.

Press Release 100

Press Release Startup News Journal 100

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 194

Social Media Committee Press Release Posterous 194

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Improve SEO – A lot of people are using social media to improve their SEO , but I think a lot of them are getting it wrong.

Small Business 177

Small Business ROI Social Media Case Study 177

Waxing UnLyrical

FEBRUARY 15, 2011

Unfortunately, no one in the department has ever blogged… … and only a few of them have social media experience… and that experience is limited to Facebook. NOTES: No press releases. VIDEO: How to Embed a Video in a WordPress Post (5 minutes 52 seconds). How to find solutions to problems not on the list!

Social Media 209

Social Media WordPress Press Release Flickr 209

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Digg this!

SEO 186

SEO Press Release Social Bookmarking Technorati 186

Saying It Social

NOVEMBER 7, 2010

Cultivating your Social Media Marketing Garden. I received a question similar to this earlier today and I thought I’d share my response with everyone because I know this question is quite common surrounding the topic of social media marketing. Social media has changed the game altogether.

Social Media 182

Social Media Marketing Press Release ROI 182

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 213

Social Media Tools Netvibes Samples 213

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. While social media is a major factor in the future of PR, some students felt that we were all too focused on social media and forgetting our PR roots. Press releases.

Press Release 188

Press Release Flickr Templates Template 188

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.

Social Media 167

Social Media Nielsen Press Release News 167

Sherrilynne Starkie

NOVEMBER 16, 2013

People I know who can barely operate their own personal Facebook profiles are suggested as social media experts. Featured Headline LinkedIn Social Media endorsements Social Networks' I’ve had LinkedIn suggest various endorsements I should bestow on my contacts. PLEASE LIKE MY FACEBOOK PAGE. Related articles.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. Create sub domains, blogs, media channels (.TV); Use electronic and traditional PR techniques and optimized press releases.

Reputation 249

Reputation Directory Press Release Real Estate 249

Webbiquity SMM

MARCH 12, 2012

How can PR pros optimize their use of social media tools? How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. How to Turn a Blog Post into a Press Release by ProBlogger.

Vocus 190

Vocus Press Release Tips Blogger 190

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Don’t make me gag by posting press release after press release on your blog. What’s your social currency?

Press Release 238

Press Release Technorati Klout Metrics 238

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 226

Press Release Nielsen Blogger SEO 226

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. This is a record low for the Social Media category, and places Facebook among the five lowest-scoring companies out of the total 230 measured by the ACSI. The average score in the Social Media category was 69, down 1.4%

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Adam Sherk

JUNE 1, 2011

Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. Now admittedly the best antidote for marketing speak in press releases is to explain things simply in clear, direct terms and let the media professionals take it from there.

Press Release 190

Press Release Marketing Sports SEO 190

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Avoiding social media osolescence.

Influencer 253

Influencer Hubspot Case Study Press Release 253